Performance Marketing Team Leader
Current• Digital Tools Proficiency – Demonstrates expertise in using a range of digital tools, including Google Analytics, Facebook Ads Manager, and Google UTM Builder.• Strategic Digital Media Planning – Plans and executes digital media strategies with a focus on achieving a positive Return on Investment (ROI). This includes competitor research, audience selection, lead generation, customer value optimization, and conversion rate optimization.• KPI Monitoring and Reporting – Monitors and tracks Key Performance Indicators (KPIs), providing insightful campaign analysis to the Marketing Team.• Social Media Campaign Management – Builds, manages, and optimizes Social Media campaigns and Retargeting efforts, aligning them with brand objectives and raising awareness.• Collaboration with Creatives – Works with Brand Creatives and Content Creators to develop assets for campaigns across platforms like Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, Google Ads, and TikTok.• Evaluation of Digital Technologies – Keeps abreast of emerging digital technologies, utilizing web analytics tools for continuous campaign optimization.• Full-Cycle Media Buying – Manages media buying campaigns from planning to reporting on various platforms.• Brand Awareness and Traffic Generation – Actively enhances brand awareness in the digital space, driving website traffic, and acquiring leads/customers.• Industry Trends Awareness – Stays updated on the latest digital media buying platforms and strategies.• Budget Management – Effectively manages budgets, providing informed recommendations for expenditure allocation.