Performance marketer Have experience in different digital marketing channels.Passionate about plan, measure experiments and conversion test of the digital marketing campaigns, and assess against goals (ROI and KPIs).I Believe the key to successful advertising & marketing comes from a deep understanding of human behavior combined with solid research, strategy, execution and evaluation.Performance Marketer Skills:- Google Ads (Search, Display, YouTube and App Campaign).- Social Media Ads (Facebook - Instagram - TikTok - Snapchat - LinkedIn ).- Native Advertising.- Writing Ad Copies.- Build Landing Pages and Testing.- Conversion Rate Optimization [CRO].- Creation Optimal Funnel [Prospecting & Re targeting].- Find Gaps in The Funnel [Performance Analysis].- Setup ,Fixed and Optimize Conversion Tracking: Google Tag Manager "GTM", Google Analytics With All Platform.- Competitors Analysis.- Track Ad Money Spent (ROAS).
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Performance Marketing Team LeaderPer4Max Agency Dec 2023 - Present• Digital Tools Proficiency – Demonstrates expertise in using a range of digital tools, including Google Analytics, Facebook Ads Manager, and Google UTM Builder.• Strategic Digital Media Planning – Plans and executes digital media strategies with a focus on achieving a positive Return on Investment (ROI). This includes competitor research, audience selection, lead generation, customer value optimization, and conversion rate optimization.• KPI Monitoring and Reporting – Monitors and tracks Key Performance Indicators (KPIs), providing insightful campaign analysis to the Marketing Team.• Social Media Campaign Management – Builds, manages, and optimizes Social Media campaigns and Retargeting efforts, aligning them with brand objectives and raising awareness.• Collaboration with Creatives – Works with Brand Creatives and Content Creators to develop assets for campaigns across platforms like Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, Google Ads, and TikTok.• Evaluation of Digital Technologies – Keeps abreast of emerging digital technologies, utilizing web analytics tools for continuous campaign optimization.• Full-Cycle Media Buying – Manages media buying campaigns from planning to reporting on various platforms.• Brand Awareness and Traffic Generation – Actively enhances brand awareness in the digital space, driving website traffic, and acquiring leads/customers.• Industry Trends Awareness – Stays updated on the latest digital media buying platforms and strategies.• Budget Management – Effectively manages budgets, providing informed recommendations for expenditure allocation. -
Performance Marketing ManagerTwo Minds Apr 2023 - PresentSaudi Arabia• Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder• Plan & execute a digital media strategy that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.• Monitor, track KPIs and provide insights from campaigns to Marketing Team.• Build, manage, and optimize Social Media campaigns and Retargeting • Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness.• Work with Brand Creatives & Content Creators to develop creative assets to support campaignsExecuting campaigns across a variety of platforms, including Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, google ads, and tiktok.• Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, GDN, and search advertising.•Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIs & spending till generating reports.• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.• Keep up with the latest about digital media buying platforms and new strategies.•Manage budget as set forth by the leadership team & determine recommendations for allocation of spend. -
Performance Marketing ConsultantBox Agency Nov 2022 - PresentCairo, Egypt- Tracking and presenting campaign data such as views, CTR, engagements, and customer conversion rates - Determining and managing tasks, issues, risks, and action items - Conducting market research and analyzing demographics, media usage, psycho-graphics, and buying patterns to define the target audience and campaign requirements - Monitoring progress and performance and helping teams to make improvements - Tracking project processes, deliverables, and financials - Track costs, ad performances, and ROAS- Help Identify target audiences and plan media campaigns - Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience - Proofreading advertising material before launching campaigns - Experiment with new platforms and channels - Tracking and presenting campaign data such as views, CTR, engagements, and customer conversion rates - Determining and managing tasks, issues, risks, and action items - Conducting market research and analyzing demographics, media usage, psycho-graphics, and buying patterns to define the target audience and campaign requirements - Monitoring progress and performance and helping teams to make improvements - Tracking project processes, deliverables, and financials - Track costs, ad performances, and ROAS- Help Identify target audiences and plan media campaigns - Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience - Proofreading advertising material before launching campaigns - Experiment with new platforms and channels -
Performance Marketing ManagerGo Ads Advertising Agency Feb 2022 - Apr 2023New Cairo, Cairo, EgyptLead team of talent lead generation specialist helping them to improve the clients resultsCreate and plan digital media campaigns and oversea the performance Following up with the sales team to ensure the leads quality -
Performance Marketing ConsultantMonkeys Advertising Oct 2021 - Mar 2023Cairo, Egypt- Help Identify target audiences and plan media campaigns- Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience- Proofreading advertising material before launching campaigns- Experiment with new platforms and channels- Tracking and presenting campaign data such as views, CTR, engagements, and customer conversion rates- Determining and managing tasks, issues, risks, and action items- Conducting market research and analyzing demographics, media usage, psycho-graphics, and buying patterns to define the target audience and campaign requirements- Monitoring progress and performance and helping teams to make improvements - Tracking project processes, deliverables, and financials- Track costs, ad performances, and ROAS -
Seneior Media Buyer And Planner SpecialistItg Real Estate - Invest To Gain Dec 2019 - Dec 2021Cairo, Egypt• Create lead generation campaigns on different social media channels • Create monthly media plan & Content Plan • Increasing the traffic to the website & landing pages• Analyze campaign data & reporting -
Media Buyer SpecialistFour Season Group Developments Apr 2019 - Dec 2019Cairo, Egypt• Create lead generation campaigns on different social media channels • Create monthly content plan • Analyze campaign data & reporting -
Online Sales SpecialistOnline Store Aug 2017 - Apr 2019Cairo Governorate, EgyptOnline sales in the online e-commerce store
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Data Entry SpecialistDott.Com Dec 2016 - Jun 2017Qatarfreelancer Data entry at website dott.com from Qatar -
Sales IndoorMagic Oct 2015 - Apr 2016Cairo , HelmiaI have worked in that place for 6 months.My responsibility was to give the customers his/her needs to satisfy him. To help our company to sell our products.
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Data Entry SpecialistOutsource Related To Vodafone-Adsl Sep 2014 - Mar 2015Cairo Governorate, Egypt- Data entry at outsource related to Vodafone-ADSL
Emad Hamdy Skills
Emad Hamdy Education Details
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Higher Institute Of Optics TechnologyGraduation
Frequently Asked Questions about Emad Hamdy
What company does Emad Hamdy work for?
Emad Hamdy works for Per4max Agency
What is Emad Hamdy's role at the current company?
Emad Hamdy's current role is Performance Marketing Consultant.
What schools did Emad Hamdy attend?
Emad Hamdy attended Higher Institute Of Optics Technology.
What skills is Emad Hamdy known for?
Emad Hamdy has skills like Social Media Marketing, Social Media, Marketing, Photography, Training, Adobe Photoshop, Sales, Microsoft Office.
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Emad Hamdy
Business Analyst Deputy Manager & Business Process Management & Re-Engineering Process At Nbe | LssgbGiza -
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