A passion project fueled by determination, grit, and a truckload of resilience!

Project Management| Digital Marketing| Social Media & YouTube| Monetisation & Fundraising

Corporate CommunicationsEditor-in Chief- Universal TimesConceptualized, Produced and Curated Content for an internal newsletter launched nationwide for UPS employees.Managing and Delivering as the strategic lead for media and Corporate Communication strategy, including responsibility for all major PR campaigns.Overseeing the development and implementation of external communications policies and procedures pertaining to corporate communication.Responsible for the execution of all Corporate Communication content, quarterly and annual plans and overall strategy Liaising with the Core Committee members to ensure monthly and quarterly goals are being metMarketingManage the production and dissemination of all marketing and communications material across all departments in line with the established branding guidelines.Produced content, concept for the first ULS-UPS Newsletter for all nationwide stations.Produced concept, structure and content for the Sales Kit for all Corporate ClientsLaunched KAM (Key Account Management) campaigns for all corporate clients with Sales and Customer Service.Actively contributed to conceptualizing the re-vamped Vision for the companyPart of the Core Committee meetings that contribute to the overall operational direction and delivery of the organization.Employer Branding InitiativesTook several Employer Branding initiatives across the organization as well.

• Re-conceptualised, created content & visualised the Fulcrum website on Word Press with IT team from scratch.• Generated weekly leads (6-8) via PPC & Landing Pages• Launched the sister-concern company Meridian Tech’s website on HTML, social media platforms and Client Management. Word closely on e-commerce website(s) for international clients.• Worked with the CEO & created content for five corporate e-profiles. • Initiated Social Media across (Facebook, Instagram, Twitter and LinkedIn).• Generated leads via Social Media platforms for HR & Digital services.• Social Media Management and traffic building.• Worked on pricing strategies, Legal Agreements & Financial Proposals.• Digital Marketing Strategy & Planning to establish presence via Social Media forums.

Establishing Brand Awareness-Initiated extensive research for Discovery Vitality; the world’s first shared-value insurance, a business model that rewards healthy living- Developed all aspects of communication for the brand’s effective messaging to various stakeholders-Worked closely with Directors across the organization for finalizing the communication across various channels-Liaising with the parent company in South Africa constantly as more than 8.9 million people in 19 countries are engaged in the programme-Developed Business Research Documents with the Country Head for the product and Active Reward partners to facilitate various departments across the organization; Sales, Corporate Solutions and Bancassurance departments-Responsible for brand visibility, hence, ensure communication and presence at Karachi Literature Festival, Nestle Head office (orientation of the product), Port Qasim (worksite marketing) and HRSG- Established all aspects of communication for the soft launch and main launch that took place across all group companies of Packages Group - Managed Brand Ambassadors Junaid Khan & Hareem Farooq and their PR agency/media handling company - Finalized the layout with respect to branding with the Head of MarketingCreative- Managing the creative agency for the overall strategy and communication- Conceptualized the official website with the agency- Managed the Annual Report 2018 independently, also liaised with various departments across the organization - Managing all communication and strategy for social media platforms -Conceptualized the Customer Education campaign for the social media campaign- Worked on the storyboard with the parent company Discovery Vitality in South Africa for the main Digital Video Commercial- Adapted white papers to develop flyers and newsletter that cater to our Pakistani market-Developing the first Ramadan campaign for the product in Pakistan

• Conceptualized and developed marketing strategy for a first of its kind wellness program introduced in the power sector - “Vitality.” • Managed the overall direction for the campaign alongside; shortlisting talent, photography and strategic approach for the campaign.• Facilitated Project Ujala; a determination that is being carried out across Karachi to bring an end to power theft and initiate a positive change via Aerial Bundle Cable installation.• Executed branding for Project Ujala that has till date facilitated over 52,000 lives and more than 72 communities.• Developed a campaign for Energy Conservation; an initiative pertaining to commercial, residential and industrial consumers. Managed content and concept for a booklet and brochures educating consumers about the importance of conserving electricity.• Executed branding for DNA- Distribution Network Academy. An apprenticeship program for Distribution, providing mentoring and technical education to frontline workers, hence, equipping them with knowledge, education and training.• Developed branding for an event for the entire Generation department, facilitating around 1000 people.• Coordinated with cross-functional departments and the dedicated agency to execute all collateral's and brand undertakings within timelines. • Campaign management including key liaison of creative agency for all tactical communication creation and finalization as well as internal and external agency related coordination.

• Part of a special project; a Potential Assessment for SSGC for grade I-VI officers. Was responsible for developing and finalizing exam papers and cases studies. Also facilitated in assessing focus groups and interviews for the incumbents. • Reported to the CEO and conducted regular interactive sessions with key decision makers, top-level executives and people in cost and profit centers for opportunity identification.• Facilitated clients like; ENGRO, TOTAL, SSGC, and Emirates while providing optimum facilitation to clientele accounts and keeping them onboard along with minimum churn ratio.• Managed the proposal development process and maintained the time-lines for the proposal teams.• Lead production schedules with various stakeholders for all major events.

• Managed the development of communication digital strategies and their integration for L’Oréal group- Maybelline- Loreal Professional- essie and Garnier.• Conducted media and financial projections and budgeting process of brand strategies.• Managed the creative department to ensure development of creative visuals. Maintaining and auditing digital communities of the assigned brands.• Looked after business development by executing pitches and presentations for Ferrari- TOTAL-Dunkin Donuts-Kerastase.• Planned time horizons and periods of executing marketing & communication strategy along with promotional activities on digital media.• Developed weekly, monthly and quarterly reports for assigned brands and developing Standard Operating Procedure documents for the assigned brands.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Identify trends and insights, and optimize spend and performance based on the insights.• Collaborated with other agencies and vendor partners. Managed events and awards for L’Oreal. Also covered the Red Carpet ARY Awards for L’Oreal along with other major product launches. • Managed clients and proactively sorted all brand related queries for the client.