Developed and successfully delivered public transportation ticketing andanalytics platforms. An extremely challenging project providing in depthperspective into one of the most complex information ecosystems. Itincluded creating over 15 subsystems, 5 big scale integrations withexisting systems, installment of 5,400 end devices and concepting a topnotch analytical system to improve quality of life in the megapolis.What a ride!My responsibilities:- Led the business analysis process gathering requirements from a greatnumber of sources- Managed a diverse set of stakeholders throughout the entire process- Recruited, lead and mentored the product management team- Supervised the product management of 10 subsystems and acted as thesole Product Owner of 5 subsystems.- Helped recruit over 20 new employees during company growth phase- Orchestrated the entire development and QA teams, at times including 3remote foreign engineering teams and the local core team based in Sofia- Managed the UI/UX team- Delivered all necessary project documentation- Led training sessions with the client- Gained experience into managing governmental projects

Dialogical provides data driven marketing solutions. Aiming to unlock the value of data at every stage, the company offers next-level data science marketing solutions. The company was found as a full service digital advertising agency which delivers strategic marketing solutions and communication planning based on the best MarTech tools. As a co-founder of Dialogical, I have demonstrated and utilized my project management and leadership abilities to develop and implement a number of key client solutions. Most significant achievements to date: o Working with the other founders, created Dialogical’s data driven marketing strategy and solutions and formulated and brought to life “Creative Science” a business concept providing communication strategy and planning based on marketing technology tools.o Led the conception and development of THEOREMUS (theoremus.com) - a marketing analytics data mining tool which provides next generation analytics and is the biggest platform for audience research in Bulgaria. I acted as a full stack expert from business analyses and product management to launch and communication. o Recruited, mentored and led a high performing team of talented people including: social media managers, digital media planners, UX/UI professionals, client service managers and executiveso Partner with software architects, developers, data science experts, business analysts to create innovative data solutions.o Utilizing best-in-class predictive analytics techniques, I am currently leading a large-scale data analysis project for Bulgaria`s biggest Telecom operator which will guide and direct its NBO marketing strategy.o Trainer for SAP Hybris Marketing, a data driven omni-channel marketing solution that delivers contextually relevant experiences across channels in real-time.The company has won over a dozen local and international clients in FMCG, Retail, Automotive, Finance, Telco and has traded profitably since its inception.

Theoremus develops sustainable urban analytics solutions. The companyoperates in the smart city domain developing solutions for air qualitymeasurement, intelligent waste management and urban mobilitypredictive analytics. My roles included:Product MarketingDeveloping our own media analytical platform, creating GTM strategy fordata-centric, smart city management products, actively developing thepublic transportation analytical system.Business AnalysisWorking with stakeholders from numerous entities.Product ManagementResponsible for future development of our own analytical platform andthe public transportation analytical platform.LeadershipManaging Vivacom's Big Data Marketing project.

We proved that a small agency can win big pitches.• My position added a much needed holistic approach to meeting clients` needs.• Our department overreached its target by 200% in less than 6 months.• Won numerous client pitches and up-sell agency services to existing clients.

An interesting experience that was. • Lowe was an advertising agency in need of a fresh stars • The talented, innovative thinkers I gathered together formed a remarkable team that produced quite a few bold projects• We took pride in Live Moss project for Beck`s, winning pitches for Nestle, BACB, Allianz

The solid foundation of my professional path.• Back in the day Ogilvy was the mightiest of all full service advertising agencies in Bulgaria.• I was lucky to be there during the reign of probably the best creative director Bulgaria has bred so far • I started as an Account Executive, worked my way up to Manager• The management saw in me a strong conceptual and strategic thinker so they trusted me with the most challenging clients • Analytical thinking and total dedication to projects rewarded all the hard work and Ogilvy was named Agency of the year twice in a row • I was the first in the agency history to make a remarkable transition from Account team to Creative