Emanuela Peja Email & Phone Number

Milan, It

Milano, Italia

I develop Strategic Marketing Plans aimed to handle business project target with creative capability and innovative marketing tools for both B2c and B2B marketsI devise Brand Awareness Projects and Loyalty Programms to enhance the Company's Brand Equity.I elaborate Digital Marketing Plans to support Brands and Products.

Milano, Italia

Modena, Italia

I coordinate a team of 5 people that reports directly to me.I'm responsable of the P&L of Disney's Publishing Business.I manage each and every the Walt Disney Co periodical (approximately 500 titles every year)I create and develop innovative promotional and loyalty activities aimed to substain and growth the Brand Awareness and the circulation, sales and subscriptions of the magazine With the supervision on the web's communication meant for different targets, I manage the… Show more I coordinate a team of 5 people that reports directly to me.I'm responsable of the P&L of Disney's Publishing Business.I manage each and every the Walt Disney Co periodical (approximately 500 titles every year)I create and develop innovative promotional and loyalty activities aimed to substain and growth the Brand Awareness and the circulation, sales and subscriptions of the magazine With the supervision on the web's communication meant for different targets, I manage the activity of publishing sites www.topolino.it and all its social pages in terms of contents and advertising.I manage also all Panini's e-commerce site for Disney's publishing products.I’m always in touch with Advertising and Communications Agencies, Promotion Agencies, Web Agencies and Research Institutes (e.g. Doxa, Ads, Audipress, Nielsen, International Research and others), Media Centers and Dealerships.I proactively run the business' relationships with the Licensor and the collaboration with all Disney's areas in order to take chances and create new business opportunities;- support Disney's strategic activities;- provide strategic and operational support to Disney's activities related to the trade of advertising slots on Panini-Disney's mastheads and also the promotional activities with other Disney's licensees.I promote, develop and manage BtB's and Partworks' collateral business by creating toys, gifts and gadgets linked with editorial contents in coordination with the related Disney Business Unit. Show less

Milano, Italia

>2009-2013 the Disney digital business is assigned to me with the duty to expand websites and the digital versions of the magazines and the development of Topolino's App. I even take care of implementing strategies and marketing plans and innovative communication for the launch of these products, coordinating a specialised team of two people that responds to me>2008 I get awarded for the second time the Employee of the Year trophy for my extraordinary passion and close collaboration… Show more >2009-2013 the Disney digital business is assigned to me with the duty to expand websites and the digital versions of the magazines and the development of Topolino's App. I even take care of implementing strategies and marketing plans and innovative communication for the launch of these products, coordinating a specialised team of two people that responds to me>2008 I get awarded for the second time the Employee of the Year trophy for my extraordinary passion and close collaboration with the growth of Disney's magazines>2007 Senior Marketing Manager. I’m responsible for market's budget of the area of the weekly Topolino (Topolino's sport trophies, all the co-branded products and spin off) and all the monthly comicsIn my role I set up and implement the strategy and marketing's plans of the magazines by handling the creation and the development of promotional actions, communication and loyalty campaignsI conduct the media planning handling the media centers, implementing market and products’ researches (e.g. Doxa Junior, Audipress, ADS, Nilesen, International Research..)I develop synergies with others Disney's Lobs and with external partners>2004 Marketing Manager. I get awarded with my first Employee of the Year thanks to my high level of creativity in marketing and communication activities. >2001 Senior Product Manager. I work on the weekly magazine Topolino, Topolino's sport trophies and all the co-branded products, coordinating a person who responds directly to me>2000 Group Product Manager. Publishing Division; I work on monthly magazines and books for collectors, coordinating a person who responds to me1994 Marketing Research & New Product Development Manager. Besides following the development of new editorial products and toys, gifts and gadgets, I deal with advertising and targeted communication.1992 Marketing & Sales-Book Divison. Due to the revoke of the licence to Mondadori, it was a sort of start up and was a very incredible & interesting period. Show less

Milano, Italia

In the staff of the General Director of the Società di Distribuzione Eurolibri; I take care of: management of the editorial plan, sales planning, budget, valuation and control of the sales agents' performances developing a new preformance and sales monitoring tool.

Milano, Italia

Division of ETAS Libri of Gruppo Editoriale Fabbri in the staff of the Division's Director where I deal with: sales planning, budget, forecast, valuation and control of the sales agents' performances.In my role I supported several launch of business and management books.

Milano, Italia

Directly employed by the Marketing Director with the responsibility for implementing the management's software on the performances of the sales of publishing's products and the development of products' P&L.

Statistic Science & Marketing/Economics Degree, Statistic Science And Marketing

Applied and actuarial Statistic Science and Marketing, Economics education

High School Diploma