Silvana Vacca Email & Phone Number

My primary task is to develop and implement a strategic communication plan to enhance the company's brand image and reputation in the EMEA region, Latin America, and North America.I am responsible for:Creating engaging content for various channels, including press releases, articles, blog posts, social media posts, and website content.Managing and maintaining positive relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximize brand exposure.Developing and managing internal communication strategies to ensure consistent messaging and alignment across all departments.Planning and coordinating media events, press conferences, and product launches to generate media interest and coverage.Monitoring media coverage and social media conversations to identify trends, opportunities, and potential risks and develop appropriate responses.Collaborating with cross-functional teams to provide communication support for various initiatives, such as product launches, corporate announcements, and crisis management.Managing the company's social media presence, including content creation, community management, and monitoring of social media channels.Measuring and analyzing the effectiveness of communication campaigns and initiatives using various analytics tools and providing actionable insights and recommendations for improvement.Managing Crisis Communication.

Milan Area, Italy

Strategy and execution of Johnson Controls Hitachi Air Conditioning’s communication activities for Italy.Develop an integrated and strategic local communications plan, including media relations activities, content creation, social media management, and digital campaigns, to build the organization’s brand awareness in Italy.

Milan Area, Italy

Milan, Lombardy, Italy

Il Melograno Monopoli, Bari