Mark Fernandez Email & Phone Number

Florida, United States

Greater Tampa Bay Area

Stonehill delivers innovative solutions, to implement change and accelerate growth. The firm operates in an efficient and nimble approach, leveraging a mix of design thinking, brand storytelling, experience design, and analytics to provide measurable results.

New York City Metropolitan Area

Led complete Organizational Rebrand - Including Logo, rewriting of Mission, Vision, Values- Delivery of full Brand Guide - Rollout and sustained promotion across all platforms and throughout all organizational facilities and assetsIntroduction of Campaign Design/Creative Briefs/Sales Campaign Process tied to KPIs in a test and learn approach for each of the organization's Business UnitsCreation and launch of all Social Media ChannelsImplementation of full Content StrategyIntroduction of full Public Relations StrategyIntroduction of a measurable and strategic approach to Community Engagement

Tampa, Florida

Provided clients guidance and planning including but not limited to:- Community Impact Strategies for both external engagement and business development, along with employee engagement- Digital Marketing, Social Media and Content Strategy- Traditional Media and Public Relations-Sponsorship Sales and Delivery

Greater Tampa Bay Area

Responsible for all of the organization’s revenue generating functions, including but not limited to, Corporate Sales & Marketing, Broadcasting, Ticket and Suite Sales & Service, and Merchandise. Along with all Community Outreach and Team Foundation strategies and operations.- Sponsorship revenues increased by 250%, while the total number of sponsors decreased by more than 30%- Number of tickets sold grew by 90% annually, while associated revenues grew more than 100%- Recognized industry leaders in the use of research and technology for sales, marketing, broadcasting, and client service- Consistently a top-tier ranking among ESPN’s Franchise Rankings- Individually engaged with key community leaders and CEOs through both community leadership roles and corporate partnerships to dramatically elevate the franchise's reputation among all key stakeholders - Created the team’s primary community impact programming in all key areas; team foundation, corporate giving, and player investment, while also incorporating corporate partners as appropriate- Played a lead role in re-branding of the franchise and associated launch

Phoenix, Arizona Area

Responsible for the Arena’s complete 365-day calendar. Maximizing all booking opportunities, content variety, net income impact associated with all decisions and in partnership with building key tenants, primary event partners and the expectations of all stakeholders including sponsors, suite holders along with community and governmental obligations.- Negotiated all event contracts and scheduled all events, including all concerts, family shows and sporting events. - Managed all related expenses and operational functions, including production costs, advertising plan and execution, facility costs, ticketing pricing, group sales and event settlement. - Also managed multiple departments simultaneously: - Phoenix Arena Sports: Included sales and marketing, promotion, game day operations for organizationally owned teams in Arena Football League, Major League Indoor Soccer , along with major events including Out-of-Venue Regular Season NHL Series, World Championship Boxing, and others - Customer Service: Managed and maintained all customer service functions, including ushers, ticket takers, customer service desk and customer concern follow-ups - Created a detailed service manual adapted by other venues