Emily Blades Email & Phone Number

Ontario, Canada

• Virtru was founded on the core belief that privacy-preserving data protection is both a fundamental right and a force multiplier for organizations. Virtru is disrupting the status quo and helps more than 5,000.
• Managed planning, execution, follow-up, and measurements for all live and digital events.
• Collaborated with key Marketing, Sales (US/EMEA) and Business Development team members to deliver effective, profitable events and trade shows.
• Planned, executed, tested, and optimized email marketing campaigns for lead generation, company, and product announcements and updates.
• Developed, implemented, and managed the paid and organic social media strategy.
• Created B2B content to proactively source new opportunities through paid and organic campaigns across various social channels to drive customer acquisition.

Guelph, Ontario

• Set up the company from the very start. Implemented processes to make day-to-day operations efficient and scalable.
• Ran day-to-day operations including bookkeeping, payroll, accounts payable, accounts receivable, budgetary reports and projections.
• Worked directly with lawyers and accountants to set up the Takari Canada’s corporate structure, as well as Takari’s US Subsidiary.
• Managed and coordinated the Takari Virtual Training program. From working with customers to get contracts signed, to scheduling the classes, coordinating with trainers and following up with students after class, I.
• Coordinated all of Takari's Social Media efforts across multiple platforms, and schedule, promote and run all of our weekly Maven Developer Hangouts on Google+.

• Supported the sales team in lead generation efforts (events, marketing programs) and working closely with them on messaging and follow-up to maximize ROI.
• Coordinated with users and customers to create success stories and community engagement through different marketing programs.
• Coordinated and managed the logistics of all onsite and virtual events including conferences, receptions, executive breakfasts, tradeshows and webinars.
• Managed the Sonatype Global Training Program. Coordinated with trainers, students and the sales department to organize, run and promote multiple classes held publicly and privately, both onsite and virtually.
• Wrote blog posts, and leveraged social media to connect with users, customers, and influencers.
• Worked extensively with Wordpress, Webex, Eloqua and Salesforce.

Guelph, ON

• Well.ca - Community Director, Marketing January 2010 – March 2010
• Recruited internally to kick-start Marketing efforts. A true company evangelist that they wanted to leverage — someone they couldn’t find by looking externally.
• Wrote blog posts using Wordpress, crafted company newsletters, and headed up promotional efforts with Merchandising.
• Worked with large brands on cross-promotions.
• Tradeshow and event coordination.Well.ca E-merchandising Manager October 2007 - January 2010
• Managed merchandising team of five people. Grew the company from 3,000 products to almost 30,000 products offered, in my time there.

Diploma, Fashion Arts

Bah, Criminal Justice & Public Policy