Emma Mcelwee Email & Phone Number

New York, New York, United States

Evanston, Illinois, United States

• Lead prospective students and their families around Northwestern's campus• Find and establish personal connections with prospective students to encourage their application to Northwestern University

Evanston, Illinois, United States

• Collaborated with 6 different teams of 8 marketers to deliver marketing strategy solutions for 6 local clients in Evanston, IL• Designed and led pre-campaign testing study, yielding acquisition of 8 actionable user insights; oversaw team of 3 marketers • Strengthened engagement programs for nonprofit client by consulting 8 existing customers and revitalizing digital marketing • Produced 3 campaign performance report decks to demonstrate success and share insights with executive leadership

Evanston, Illinois, United States

• Optimized communication and operations by examining 25 members’ performance and issuing monthly recommendations

Evanston, Illinois, United States

• Developed recruitment marketing campaign for new executive board; won 238% more applicants than 8 competing boards• Attained 97% ticket buyout rate by managing 4 digital advertising campaigns for theatre productions by providing campaign consultation for each show’s Marketing Director to aid engagement strategy innovation and solution design• Boosted brand awareness for Vertigo Productions with 25+ pieces of online marketing content (Adobe Illustrator)

Evanston, Il

• Co-produce our 10-Minute Play Festival (5 plays total)• Support 5 separate rehearsal processes by leading 23-person meetings once per week to delegate and oversee tasks to support rehearsal room and production team meetings• Meet with co-producers once each week to give status updates, problem-solve any production issues, and make itinerary for weekly production meeting • Undertake tasks in various areas of arts administration (mainly marketing, project management, leading 4-person set-building teams, and preparing a proposal for a website and brand update for Spring 2022)

New York, New York, United States

Supported 22-person Content Distribution department, specifically focusing on a 3-person Marketing Strategy team. On a higher level, I supported campaign planning, development, and execution for high-priority clients while also working on competitive research and ad-hoc request deliverables. More specifically, I:• Secured 3 marketing campaigns totaling $70K+ budget across 2 high-priority clients by planning and developing original promotional campaigns and pitching to 2 external teams at DISH and Spectrum• Contributed to marketing strategy development & team knowledge bank for NBCUniversal WWE IP by working with cross-function teams, analyzing syndicated data, and handling confidential information to build a presentation for SVP and 22-person team• Facilitated the execution of 400+ person brand partnership event by owning agency relationships and managing $7K budget• Learned new creative asset management platform to manage back-end user access to NBCUniversal in-store promotional clips for 584 Xfinity retail stores across the United States

New York, New York, United States

Supported an Integrated Marketing team in the Ad Sales department at AMC Networks. On a higher level, I focused on competitive research and idea generation to elevate the AMC+ brand and connect with dedicated fan bases while ideating brand campaigns and supporting RFP responses. More specifically, I:• Built a 67-slide competitive research deck on co-branded marketing in the OTT landscape to aid Ad Sales and AMC+ Growth teams to better reach fans by mastering and utilizing the Listenfirst platform• Delivered 7 new potential advertising partners and 22 co-branded integrations to Ad Sales team during upfront period by learning and employing the RFP format and creating pitches for Ad Sales Directors, VPs, and SVPs• Support team in planning and executing consumer-facing co-branded events, specifically the Rooftop Films events across New York City

Evanston, Illinois, United States

• Collaborate with design, direction, and production teams to set marketing objectives and create marketing campaigns tailored to each show's story and target audience• Created original branding packages for 3 shows (Adobe Illustrator, Canva) by leading meetings with 3 show-specific 20+ person production teams to pinpoint aspects of each production's design and story that would excite target audiences

Evanston, Illinois, United States

• Lead 26 new members to navigate their role in working on the largest student-run musical in the country• Coordinate and oversee programming for the new members such as creating 25 big-little pairs, planning and running 4 new-member meetings throughout the year, and providing myself as a resource for any questions

Glen Ridge, New Jersey, United States

• Achieved maximum consumer capacity by selling 100% of seats for summer mainstage production by launching a 3-platform digital marketing campaign yielding a 57.8% increase in follower interaction across platforms• Formulated a 20-page social marketing brief covering 3 social platforms by strategizing how to capitalize on Gas Lamp Players’ selling points using insights from 10 internal interviews with Gas Lamp Players members

Montclair, New Jersey, United States

• Lead 2 rehearsals per week for the 18-person group• Prepared our group for 50+ gigs throughout the year and a performance on The Late Show with Stephen Colbert by creating outline plans for 4+ hours of rehearsal per week

Bachelor Of Arts - Ba, Psychology, Theatre, Integrated Marketing Communications, Gpa: 3.98 (Magna Cum Laude)

Activities and Societies: Form & Function Marketing | Delta Sigma Pi Professional Business Fraternity | Northwestern Tour Guide | Fusion.

Study Abroad, Marketing

High School Diploma - High Honors, 4.632 Weighted, 4.0 Unweighted

Activities and Societies: School of Visual and Performing Arts (performed in 3 shows per year, Executive Board Senior Year) | The Passing.

National High School Institute For Theatre - (Cherubs)