Efficient Webpage Design & Publication:• Streamlined the webpage creative design and publication process, achieving a remarkable reduction in timeline from 5 weeks to just 5 days, thereby enhancing team efficiency and enabling quicker project turnaround.• Led a 6-week website project, streamlining top menu navigation, launching 20+ new solution and product pages, introducing a demo hub for enhanced customer analytics, and updating the homepage with net-new brand messaging, visual design, and interactive animations.Cost-Effective Video Production:• Successfully internalized the video production process, previously outsourced, into our creative team, resulting in an average project cost reduction of 70% without compromising on quality and output.AI-Driven Content Production:• Implemented generative AI technology to streamline content and imagery production, significantly scaling up self-serve content offerings for the Go-To-Market (GTM) field, leading to more efficient content creation processes and increased availability of resources for field teams.

• Hired a video producer to expand editing and animation projects for internal video productions.

• Focused on video productions across the marketing organization and beyond. > Talk show video series featuring Zuora's CEO interviewing other fortune 500 execs. > Mid and top-of-funnel product marketing video content > Cheeky explainer videos fleshing out key concepts for the Subscription Economy > Beautiful and informative product demos > Flashy opening videos for sales kickoff events and customer conferences. •Developed repeatable process for video productions internally and SOP for producing videos with vendors.

• Produced customer advocacy case studies.• Developed customer engagement "thank you" incentives program. • Developed all video story assets for Zuora. • Managed customer database of brand permissions. • Liason to priority customer speakers and event guests.

• Adapted my earlier work with product adoption to focus on white-space upsell campaigns.• Developed brand new upsell marketing programs for new customers to expand within the account. • Collaborated with the Sales to develop direct mail upsell tactics for customer accounts. • Video production soup-to-nuts for all customer marketing campaigns. (scripting, filming, acting, screen demos, landing pages, blog post copy, and results reporting)

• Drove customer product adoption using in-app behaviors to trigger email campaigns.• Created relevant video assets used in scalable and measurable campaigns. • Managed the production of videos, emails, and landing pages for multi-channel campaigns.• Developed proxy metrics for forecasting customer success and retention. • Collaborated cross-functionally with CX, Customer Success, IT, Marketing, and Product Marketing teams to ensure a positive and cohesive experience for Zuora customers.

• Professional photography for weddings, social events, portraiture and fine art• Developed company from the ground up and generated clientele regionally and nationwide• Coordinates with eight vendors throughout a single event (on average)• Multitasks high stress environments with assertive clarity, organization and levity

• Developed customer outreach programs to drive onboarding initiatives and retention.• Drove multi-channel incentives retention strategies with measured KPI’s.• Senior product manager for Fotoskribe – a newly acquired company offering blog outsourcing services.• Hired and managed a high-touch customer success team with 5 direct reports.• Developed ShootDotEdit’s new customer onboarding program.

• Managed priority customers to increase best practice adoption and reinforce product value.• Owned the editorial calendar and created content for the Zenfolio Blog and monthly user newsletter.• Developed industry partnerships resulting in successful led-gen cross-promotions.• Led measurable direct mail initiatives targeting renewals and upsell opportunities.• Developed customer journey life cycle campaigns to drive renewals and reduce churn.• Drove expansion of referral program and WOM/social sharing initiatives. • Company ambassador presenting for high-volume clients and photography trade shows.

• Provided multi-channel direct support for post closed-won customers.• Assisting customers with onboarding and best practices.• Consultant on internal processes and best practices for standard operating procedures.• Accounts manager for high volume and high profile clients. • Lead live webcast trainings targeting churn issues to address best practice adoption and impact renewals.

• Managed five ongoing youth programs, coordinates retreats, cultural awareness trips, and special events• Project/event development, leadership team building, manages and oversees four program teams • Coordinates annual week-long cultural trip to Mexico (70+ people) and serves on its leadership board• Writes teaching materials, marketing literature, website/email/newsletter communications, social networking • Conception and implementation of new creative community service program called Go Team

• Coordinated weekly group events with 70+ attendees, managed small groups, and organized quarterly off-site retreats for college and university students in Berkeley, CA.• Co-planned and executed a 5-week cultural trip to Uganda for 40+ participants, overseeing travel logistics, fundraising, and staff team management.• Mentored student leaders, led cultural, urban, and campus events, and supported a program team of 20+ members.• Designed and implemented marketing campaigns, including advertisements, webpage creation, and logo/brand development.