Emeline Thomas

Emeline Thomas Email and Phone Number

Head of Global Media Strategy @ EssenceMediacom
Paris, FR
Emeline Thomas's Location
Paris, Île-de-France, France, France
Emeline Thomas's Contact Details

Emeline Thomas personal email

n/a
About Emeline Thomas

Emeline Thomas is a Head of Global Media Strategy at EssenceMediacom. She possess expertise in market research, marketing strategy, consumer behaviour, market analysis, marketing communications and 28 more skills. Colleagues describe her as "I would like to recommend Emeline as a strong, forward thinking researcher, strong project manager and commercial mind. Keen to both learn and teach, her focus on client and quality of deliverables was second to none. She was a pleasure to work with. " and "I had the pleasure to work with Emeline on multiple projects during my time at Starcom. She had proved time and again her excellent research expertise and skills, in addition to coming up with great client solutions that yielded great results. Not only did she prove that she was a responsible and intelligent individual who was dedicated to getting the job done. Additionally she got along well with everyone from the research team, the group and her clients. I would love to work with her again someday soon!"

Emeline Thomas's Current Company Details
EssenceMediacom

Essencemediacom

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Head of Global Media Strategy
Paris, FR
Website:
essencemediacom.com
Employees:
56
Emeline Thomas Work Experience Details
  • Essencemediacom
    Head Of Global Media Strategy
    Essencemediacom
    Paris, Fr
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  • Essencemediacom
    Head Of Global Strategy
    Essencemediacom May 2024 - Present
    Paris, Île-De-France, France
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  • Essencemediacom
    Global Strategy Director
    Essencemediacom Feb 2022 - May 2024
    Paris
    - Dedicated to the Richemont account- Oversee development and execution of media strategy rooted in quantitative and qualitative consumer insights, media fundamentals, and analytic data.- Continued progression of leadership skills across the entire Richemont Hub by sharing best practices and collaborating on various consulting projects- Develop in-depth analysis of the audiences leading to better media planning- Recommend & implement measurement framework and media & brand performance KPI's
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  • Essencemediacom
    Regional Media Director - Mena Business Lead Richemont Account
    Essencemediacom Mar 2021 - Feb 2022
    Dubai
    Lead and coach a team of 8 people covering the MENA region Help Richemont brands shaping their MENA media strategies Support brand's regional leadership with data driven thought partnership Work with cross functional teams locally and globally
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  • Spark Foundry
    Associate Business Director - Mena Lvmh Account
    Spark Foundry Oct 2019 - Mar 2021
    Dubai, United Arab Emirates
    Data & Insight Lead for LVMH and Media Lead for Chaumet, Repossi, Benefit Cosmetic, Zenith and Loro Piana for the MENA region• Building media strategy and recommendation based on brand’s objective and budget• Providing local media & industry knowledge to LVMH HQ team in Paris and to the local maisons• Providing luxury consumer & market insights to LVMH HQ team in Paris and to the local maisons• Managing all data & tech partner’s relationship on behalf of LVMH locally• Responsible for all research and measurement solutions implemented for LVMH brands locally
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  • Publicis Media
    Associate Director - Data & Science
    Publicis Media Oct 2018 - Oct 2019
    Dubai, United Arab Emirates
    Expertise in research design, planning and scoping and project management in the MENA regionKnowledge and practical experience of a range of tools (GWI, TGI, Brandpuls, Euromonitor, Narratiive...)Experience in a wide variety of quantitative and qualitative research methods and ability to apply them appropriately to business issuesDeliver solutions that build relevant consumer's stories for clients
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  • Publicis Media
    Senior Manager - Analytic & Insight Measurement
    Publicis Media Nov 2016 - Oct 2018
    Dubai, United Arab Emirates
    • Support the decision making process of the strategic planning activity by providing insights using global tools such as GWI / TGI / Euromonitor and other available secondary research.• Spread the knowledge supporting the communication culture and sharing between the teams• Provide analysis and comprehension of the communication market and its trends, market opportunities, consumers’ motivation and barriers, through industry and proprietary surveys• Prepare insights from quantitative & qualitative research (Brand Health Tracker, Focus group..)• Analyze the performance of campaign, evaluating the communication impact on business KPI and/or attitude (memory of the spot/ad or of the brand), through statistical techniques• Expert in Touchpoints study
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  • Publicis Media
    Manager - Analytic & Insight Measurement
    Publicis Media May 2014 - Nov 2016
    Dubai
    Specialist in Luxury Industry (Fine watchmaking, fashion and jewelry)Delivering fact based consumer and market insights to the marketing & media team based on primary and secondary research toolsAligning the different sources of data and provide holistic yet impactful insightsSupport annual media strategy & brand diagnostic. Global market research. Digital campaign brand uplift, pre & post campaign testing, Brand Health Tracker, Media touchpoints studies, consumer value target, product testDeveloping new approaches (online community, mobile research, on time research ...)Exploring new technologies : Eye tracking - Facial codingTools: Statex, TGI, Google Analytics, Euromonitor, Effective measure, Global Web Index, Surveymonkey, etc.
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  • Tns Sofres
    Account Manager
    Tns Sofres Dec 2012 - May 2014
    Dubai
    Specialized in Innovation Product Development.Concept & Product Test - Market Segmentation - Brand Perception - Pricing Test- U&AArea : Skin care, Hair care, Oral care, HealthcareMaintain and nurture client relationshipsDevelop new business from existing clients
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  • A+A Health Care Marketing
    International Research Executive
    A+A Health Care Marketing Nov 2010 - Dec 2011
    Lyon - France
    Creation and pre-testing of online questionnaires, monitoring fieldwork, creation and monitoring of code frame works for statistical analysis (tabspec and code frame), preparing reports and summaries for clients Pharmaceutical Industry
  • Ipsos
    Internship - Research Executive
    Ipsos Apr 2009 - Sep 2009
    Région De Lyon, France
    Creation and pre-testing of online questionnaires, monitoring fieldwork, creation and monitoring of code frame works for statistical analysis (tabspec and code frame), preparing reports and summaries for clientsFast Moving Consumer Goods: Aoste, Bledina, Laboratoire Vendome, Decathlon, Feu vert, Coca Cola
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Emeline Thomas Skills

Market Research Marketing Strategy Consumer Behaviour Market Analysis Marketing Communications Customer Insight Segmentation Questionnaires Marketing Research Project Management Online Research Consumer Insight Advertising Research Online Advertising Quantitative Research English Brand Equity French Qualitative Research Spss Questionnaire Design Media Planning Digital Media Media Research Brand Awareness Branding And Identity Digital Analytic Digital Marketing Google Analytics Google Adwords Consumer Behavior Data Analysis Digital Attribution

Emeline Thomas Education Details

Frequently Asked Questions about Emeline Thomas

What company does Emeline Thomas work for?

Emeline Thomas works for Essencemediacom

What is Emeline Thomas's role at the current company?

Emeline Thomas's current role is Head of Global Media Strategy.

What is Emeline Thomas's email address?

Emeline Thomas's email address is em****@****agem.qa

What schools did Emeline Thomas attend?

Emeline Thomas attended Columbia University In The City Of New York, Iae Grenoble, Neoma Business School.

What are some of Emeline Thomas's interests?

Emeline Thomas has interest in Animal Welfare.

What skills is Emeline Thomas known for?

Emeline Thomas has skills like Market Research, Marketing Strategy, Consumer Behaviour, Market Analysis, Marketing Communications, Customer Insight, Segmentation, Questionnaires, Marketing Research, Project Management, Online Research, Consumer Insight.

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