Emeline Thomas Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Paris

- Dedicated to the Richemont account- Oversee development and execution of media strategy rooted in quantitative and qualitative consumer insights, media fundamentals, and analytic data.- Continued progression of leadership skills across the entire Richemont Hub by sharing best practices and collaborating on various consulting projects- Develop in-depth analysis of the audiences leading to better media planning- Recommend & implement measurement framework and media & brand performance KPI's

Dubai

Lead and coach a team of 8 people covering the MENA region Help Richemont brands shaping their MENA media strategies Support brand's regional leadership with data driven thought partnership Work with cross functional teams locally and globally

Dubai, United Arab Emirates

Data & Insight Lead for LVMH and Media Lead for Chaumet, Repossi, Benefit Cosmetic, Zenith and Loro Piana for the MENA region• Building media strategy and recommendation based on brand’s objective and budget• Providing local media & industry knowledge to LVMH HQ team in Paris and to the local maisons• Providing luxury consumer & market insights to LVMH HQ team in Paris and to the local maisons• Managing all data & tech partner’s relationship on behalf of LVMH locally• Responsible for all research and measurement solutions implemented for LVMH brands locally

Dubai, United Arab Emirates

Expertise in research design, planning and scoping and project management in the MENA regionKnowledge and practical experience of a range of tools (GWI, TGI, Brandpuls, Euromonitor, Narratiive...)Experience in a wide variety of quantitative and qualitative research methods and ability to apply them appropriately to business issuesDeliver solutions that build relevant consumer's stories for clients

Dubai, United Arab Emirates

• Support the decision making process of the strategic planning activity by providing insights using global tools such as GWI / TGI / Euromonitor and other available secondary research.• Spread the knowledge supporting the communication culture and sharing between the teams• Provide analysis and comprehension of the communication market and its trends, market opportunities, consumers’ motivation and barriers, through industry and proprietary surveys• Prepare insights from quantitative & qualitative research (Brand Health Tracker, Focus group..)• Analyze the performance of campaign, evaluating the communication impact on business KPI and/or attitude (memory of the spot/ad or of the brand), through statistical techniques• Expert in Touchpoints study

Dubai

Specialist in Luxury Industry (Fine watchmaking, fashion and jewelry)Delivering fact based consumer and market insights to the marketing & media team based on primary and secondary research toolsAligning the different sources of data and provide holistic yet impactful insightsSupport annual media strategy & brand diagnostic. Global market research. Digital campaign brand uplift, pre & post campaign testing, Brand Health Tracker, Media touchpoints studies, consumer value target, product testDeveloping new approaches (online community, mobile research, on time research ...)Exploring new technologies : Eye tracking - Facial codingTools: Statex, TGI, Google Analytics, Euromonitor, Effective measure, Global Web Index, Surveymonkey, etc.

Dubai

Specialized in Innovation Product Development.Concept & Product Test - Market Segmentation - Brand Perception - Pricing Test- U&AArea : Skin care, Hair care, Oral care, HealthcareMaintain and nurture client relationshipsDevelop new business from existing clients

Lyon - France

Creation and pre-testing of online questionnaires, monitoring fieldwork, creation and monitoring of code frame works for statistical analysis (tabspec and code frame), preparing reports and summaries for clients Pharmaceutical Industry

Région De Lyon, France

Creation and pre-testing of online questionnaires, monitoring fieldwork, creation and monitoring of code frame works for statistical analysis (tabspec and code frame), preparing reports and summaries for clientsFast Moving Consumer Goods: Aoste, Bledina, Laboratoire Vendome, Decathlon, Feu vert, Coca Cola

Executive Program, Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics, Distinction

Activities and Societies: Global Ivy LeagueThis course is based on Prof. David Roger’s course on Digital Marketing Strategies taught.

Master, Market Research - Quantitative & Qualitative

The Master of “Market research” program proposes training in research techniques and methods, as well as in-depth theoretical knowledge.

Bachelor, Commerce (Marketing & Management)

This three-year post-high school course in management provides the keys to develop a great understanding of business, international.