Emer Byrne Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

I am currently responsible for all elements of the marketing mix at LeaseAccelerator, primarily focused on lead generation and building brand awareness across Australia, New Zealand and South East Asia. Key responsibilities include;• Developing and executing a go-to-market strategy for new region• Collaborating with global marketing to execute and localise strategy• Lead & demand generation - Organising and hosting live and virtual events, and coordinating industry sponsorships… Show more I am currently responsible for all elements of the marketing mix at LeaseAccelerator, primarily focused on lead generation and building brand awareness across Australia, New Zealand and South East Asia. Key responsibilities include;• Developing and executing a go-to-market strategy for new region• Collaborating with global marketing to execute and localise strategy• Lead & demand generation - Organising and hosting live and virtual events, and coordinating industry sponsorships • Developing and executing key partner programs • Building brand awareness by developing content including blog posts, website, EDMs, press releases, digital ads and social media• Tracking, evaluating, and reporting campaign performance against set KPIs• Working with sales and marketing teams on support materials, collateral development and distribution• Managing relationships with key agencies, partners and suppliers Show less

Sydney, Australia

• Defining, coordinating and implementing the APJ marketing, demand generation and content strategy • Developing and executing a 360 approach across all territories• Creating, managing and co-ordinating events in the APAC region, including liaising with keynote speakers and stakeholders• Creation, managing and execution of email marketing campaigns using Eloqua, Salesforce and Cvent• Creation, managing and execution of direct mail campaigns• Defining and executing creative… Show more • Defining, coordinating and implementing the APJ marketing, demand generation and content strategy • Developing and executing a 360 approach across all territories• Creating, managing and co-ordinating events in the APAC region, including liaising with keynote speakers and stakeholders• Creation, managing and execution of email marketing campaigns using Eloqua, Salesforce and Cvent• Creation, managing and execution of direct mail campaigns• Defining and executing creative, original themes and campaigns for sponsorship at large industry events/exhibitions • Managing marketing operations with use of proprietary marketing and event technology• Supporting sales on adhoc projects• Working with global marketing to design advertising/promotio­nal materials and execute at a local level• Building and managing the marketing budget for the APJ region and delivering ROI• People management across the APJ region Show less

Sydney, Australia

• Prospecting for new business opportunities with the Global 2000 corporations• Following up on leads and qualifying new business opportunities• Coordinating sales appointments and demonstrations with the direct sales team and prospects• Coordinating and executing sales and marketing campaigns working with Reval’s marketing organization• Planning and participating in marketing and lead generation events and activities• Executing account management activities with Reval… Show more • Prospecting for new business opportunities with the Global 2000 corporations• Following up on leads and qualifying new business opportunities• Coordinating sales appointments and demonstrations with the direct sales team and prospects• Coordinating and executing sales and marketing campaigns working with Reval’s marketing organization• Planning and participating in marketing and lead generation events and activities• Executing account management activities with Reval clients to include client satisfaction programs and selling additional Reval solutions and services to existing clients.• Working with the sales team to insure all sales and account information in SalesForce.com is current, complete and accurate Show less

Sydney, Australia

• Extending the national marketing plan and coordinating & implementing the strategy at a local level• Controlling above-the-line and below-the-line budgets for McDonald’s licensee’s in the Southern NSW & ACT markets • Negotiating and managing a number of state and national sponsorships to include sponsorship of Little Athletics, Canberra Raiders, Canberra Stadium and the Wollongong Hawks • Working closely with media and public relations agencies to ensure consistency in messaging… Show more • Extending the national marketing plan and coordinating & implementing the strategy at a local level• Controlling above-the-line and below-the-line budgets for McDonald’s licensee’s in the Southern NSW & ACT markets • Negotiating and managing a number of state and national sponsorships to include sponsorship of Little Athletics, Canberra Raiders, Canberra Stadium and the Wollongong Hawks • Working closely with media and public relations agencies to ensure consistency in messaging across 360 campaigns to include: TVC, press, 48 sheet posters, outdoor signage, in store POS and PR Show less

Derby, United Kingdom

• Managed and acquired a number of key accounts delivering Point of Sale marketing solutions to a variety of industries• Worked closely with clients developing below-the-line marketing strategies specific for their product or brand portfolios• Continuously administered in-house market research to determine which means of point of sale material was most effective for particular clients.

Dublin, Ireland

• 4, 6 month placements spanning across two years provided me with a vast understanding and experience within the print and packaging industry • Roles included marketing executive for an educational book publishing company, project manager, quality controller, and health and safety representative.• Marketing Executive Duties – o Heavily involved in the development and implementation of marketing strategieso Competitor analysis to determine our position within the market… Show more • 4, 6 month placements spanning across two years provided me with a vast understanding and experience within the print and packaging industry • Roles included marketing executive for an educational book publishing company, project manager, quality controller, and health and safety representative.• Marketing Executive Duties – o Heavily involved in the development and implementation of marketing strategieso Competitor analysis to determine our position within the market placeo Market research to establish the perception our target market held of The Educational Companyo Developing and delivering promotional pieces and adverts for a variety of different marketing channels Show less

Dublin, Ireland

• Spearheading and co-coordinating a nationwide direct marketing campaign for a major insurance company• Marketing and managing the promotion of a major global leadership seminar which involved such leaders as Nelson Mandela and Richard Branson• Leading a nationwide telemarketing project obtaining information from existing consumers of key clients • Developing storyboard & script layout, and shooting of TVC’s

Occupational Health & Safety

Bachelor Of Science (B.Sc.)

Education record