Emily Horlbogen Email & Phone Number

Remote

Managing social media, influencer partnerships, customer service, ambassadors, and events, ensuring cohesive and successful brand representation across multiple channels.Curating engaging content for various platforms, including Amazon, paid and organic social media, email campaigns, and website, driving brand awareness and customer engagement.Evaluating and vetting new platforms and channels to identify opportunities for company growth and expansion.Overseeing and coordinating external agencies, such as PR, graphic design, interns, and social media managers, ensuring effective collaboration and achievement of brand objectives.Facilitating onboarding processes for new teams and platforms, streamlining operations and ensuring seamless integration within the organization.Developing a robust customer service ecosystem, implementing bots and other automation tools to alleviate agent workload and enhance customer experience.Strategizing and executing brand launches across various channels, leveraging integrated approaches to maximize impact and reach.

Carlsbad, California, United States

Led and managed cross-functional teams responsible for social media, influencer partnerships, ambassador programs, affiliate marketing, and public relations.Developed and implemented a comprehensive social-first brand strategy, establishing a strong foundation for brand growth and engagement.Oversaw end-to-end strategy, execution, and reporting for all product launches, ensuring successful and impactful market entry.Spearheaded the development and execution of dynamic campaigns, leveraging innovative strategies to drive brand awareness and customer acquisition.Achieved exceptional results by driving a remarkable increase of over 350% in impressions and a significant 50% boost in engagement on social media platforms.Created captivating and shareable content that led to the creation of multiple viral moments, amplifying brand reach and generating widespread audience interest.

Los Angeles, California, United States

Spearheaded strategic planning and execution for all key channels and platforms, driving overall brand success.Collaborated closely with brand managers to develop and enhance social channels across various verticals, resulting in increased engagement and brand visibility.Devised an impactful social strategy for podcast and retail accounts, effectively driving audience growth and fostering customer loyalty.Streamlined processes and enhanced productivity for the social team, resulting in improved workflow and optimized outcomes.Implemented and refined community management processes, ensuring efficient and seamless interactions with our target audience.Delivered comprehensive reporting and analytics to key stakeholders, enabling data-driven decision-making and performance evaluation across all accounts.Developed a robust strategy for over 100 brand launches per year, maximizing brand exposure and generating buzz in the market.Optimized influencer and athlete partnerships across multiple verticals, enhancing brand credibility and expanding reach to target demographics.Created and cultivated brand partnerships, leveraging mutually beneficial collaborations to drive brand awareness and market penetration.Devised and presented innovative brand initiatives and campaigns, capturing the attention of key stakeholders and driving brand growth.Collaborated and aligned strategies with other brand channels, such as Email, SMS, and Paid Social, ensuring consistent and integrated brand messaging.Leveraged social listening techniques to gain valuable insights for major launches and brand initiatives, enhancing campaign effectiveness and customer engagement.

Oversaw project management for all goodr accounts, ensuring seamless coordination across multiple platforms.Developed and implemented launch plans for social media, effectively driving successful product launches.Established and standardized social processes, enhancing team efficiency and productivity.Fostered cohesion among key stakeholders, facilitating effective collaboration and alignment for brand social initiatives.Optimized social copywriting to maximize engagement and impact.Created comprehensive content calendars, ensuring consistent and engaging social media presence.Delivered insightful reporting and analytics to key stakeholders, enabling data-driven decision-making and performance evaluation.

Del Mar, California

Oversaw end-to-end influencer marketing campaigns, managing up to 60 influencers simultaneously with six figure budgets.Developed processes and created compelling pitches to attract potential clients, helping to scale 85Sixty's influencer program.Led campaign development initiatives, from ideation to execution, resulting in impactful and resonant brand messaging.Conducted community management, fostering meaningful interactions and cultivating a strong brand community.Produced compelling and engaging content and copy across various platforms, aligning with brand guidelines and target audience preferences.Demonstrated strong copywriting skills, crafting persuasive and on-brand messaging for various communication channels.Created and maintained content calendars, efficiently managing posting schedules and ensuring consistent brand presence.Utilized social analytics tools and generated reports to track performance, measure KPIs, and derive actionable insights.Proficient in utilizing a range of platforms including Instagram, Facebook, Pinterest, Twitter, YouTube, TikTok, and LinkedIn.Experienced with various tools such as Adobe Photoshop, Canva, Microsoft Office, Google Tools, Google Analytics, Facebook Business Manager, Sprout Social (certified), Upfluence, AspireIQ, Later, Hootsuite, and more.

Del Mar, California

Assisted with:- Content Calendars - Influencer Partnerships - Community Management - Social Campaigns

Greater San Diego Area

I was in charge of creating and posting instagram content. Planning out social media calendars, and working with the marketing manager to find compatible influencers to develop our influencer program.

Central Michigan University

I represent theSkimm on campus and help with different grassroots marketing initiatives and product testing. I introduce the newsletter to my peers and encourage them to take advantage of the service.

Greater San Diego Area

I was in charge of managing and creating content for all social media accounts. I did this by implementing strategies and tactics that would grow more followers, engage and retain them, as well as converting them into leads, customers, and active fans.

Sacramento, California Area

As an intern, I assisted with the execution of marketing promotions. Assisted in brainstorming, planning, and implementation of marketing plans, ideas, and proposals. Worked with external vendors to produce marketing materials. Utilised social media to do research and coordinate with creative services to develop promotional campaigns and marketing materials.

Sacramento, California Area

Hempstead, Ny

Opinion polling and market research on a range of topics including: consumer behavior, spending tendencies and local issues.

Hempstead, Ny

Worked with various event types such as conventions, expositions, and sporting events. Responsibilities included guest services, set up, tear down and promoting causes such as military awareness at televised NCAA games.

Supervised all operations duties as well as coordinated set up for shifts, made sure everything ran smoothly throughout the show and oversaw clean up checks at the end of the shift.

Bachelor’S Degree, Entrepreneurship/Entrepreneurial Studies, Senior

Activities and Societies: Central Michigan Field Hockey Team, Future Alumni Association Director of Public Relations

Bachelor’S Degree, Marketing, Junior

Activities and Societies: Hofstra Field Hockey, Hofstra Advertising Club - VP of Publicity