Emi Kerr Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

Managed the full scope and execution of digital media sponsorship programs sold within USA TODAY Network and 50+ owned & operated sports sites.➢ Drove all facets of campaign sponsorship execution, including, but not limited to: outlining deliverables, gathering requirements, creating timelines, managing budgets, internal/external communications, cross platform media, custom & editorial content, video production, organic & paid social media, product development, vendor negotiations, building promo ad units, PR & marketing, status reports, metrics analytics, program summaries, wrap reports & case studies➢ Executed 5-15 concurrent programs valued at up $2M each in revenue acting as the central facilitator in client and creative/media agency relations; managed and executed media plans with agencies to ultimately deliver a successful campaign under strict time constraints in a fast-paced, high-pressure environment➢ Highly collaborative style with ability to influence internal teams and manage stakeholder expectations; operate as the key strategist and principal liaison with internal teams including Account Management, Sales, Client Solutions, Ad Operations, Ad Solutions, Editorial, Video Production, Product & Developers, PR, and Marketing/Creative➢ Analyzed lessons learned to uncover efficiencies, write and improve processes for the PMO, mitigate risk, and provide insights to Sales and Client Solutions to create effective proposals➢ Lead team development of a new Senior Manager and 2 Project Managers during a transformational period for the PMO while simultaneously managing projects under all USA TODAY verticals during transition

Greater New York City Area

Managed accounts across top-tier financial firms and hedge fund clients, identifying client issues and providing solutions within trading systems, data management, and regulatory compliance. Initiated, coordinated, and executed projects focused on growing existing accounts and generating new business. - Business Development Project: Conceptualized, planned, and executed project leveraging regulatory compliance data to boost client base; collaborated with Risk & Regulation team, defined project scope, created value proposition, and launched new compliance benchmarking tool to hedge fund clients- Lead Nurturing Project: Developed a prospect list consisting of over 400 firms and 1200 individuals, created email template in partnership with Marketing team, and drafted process documents outlining contact strategy, including appropriate follow-up procedures; processes adopted across Americas, Europe, and Asia Pacific teams- Client Event Project: Saved company $3,500 by negotiating vendor contracts for 75-person corporate event

Greater New York City Area

Fielded incoming RFPs for design and packaging projects, assess clients’ needs, define project scope, and negotiate price. Worked closely with local team members and Chinese manufacturer to expedite over 75 existing projects ranging from 1 to 3 month completion times with multiple task dependencies and resource/material requirements.- CRM Database Project: Transformed a functional yet cumbersome post-it note tracking system into an Excel-based CRM Database used to track project progress, manage change requests, and generate on-demand status updates by making document available via a shared drive- Website Relaunch Project: Key contributor in revamping website to create a cohesive brand image that aligns with targeted customer base; created web copy, press releases, and social media strategy to support relaunch

Greater New York City Area

Opening team member of the premier Hyatt Centric brand in Time Square New York. Built and maintained relationships with local corporate offices to develop client base and generate leads for group business. Managed all pharmaceutical accounts, learned and mastered governmental and internal regulations, and built relationships with 3rd party Sourcing Managers to negotiate and contract new and repeat business.- Hotel Opening: Contributed to final phase of opening a brand new hotel in NYC by generating property awareness with local clients through prospecting calls, site inspections, and sales presentations. Created SOPs for sales and other departments to solidify logistics within a new built hotel’s parameters

San Diego Metropolitan Area

Developed relationships with key accounts, 3rd parties, and rep firms to build brand awareness, increase RFP generation, and ensure repeat bookings. Actively participated in daily RevMax meetings to evaluate and determine the optimal mix of group business, and strategize group placement to maximize hotel inventory.- Contract Negotiation: Negotiated contracts for groups of 16 to 75 on peak, and consistently achieved 90% or above goal, totaling annual revenues of over $800,000 in rooms and $500,000 in Food & Beverage- Sales Lifecycle Management: Analyzed scope of RFPs and determined optimal proposal attributes, identified areas of leverage to negotiate mutually beneficial contracts, and effectively managed client relationships and expectations through to contract execution

Pleasanton , Ca

Joined Sales team to revitalize lackluster brand caused by recent foreclosure. Responded to market challenges by sourcing and securing opportunities with key SMERF and corporate accounts. Contributed to Marketing Plan’s budget and SWOT analysis, and made key decisions during weekly RevMax and yield management meetings for transient and group rate strategies.- Revenue Gains: Increased market share, generating 54% RevPAR growth YOY- Sales Growth: Successfully solicited, negotiated, and booked new and repeat business to maximize room and catering revenue, increasing YOY group sales revenue by $148,000- Business Strategy: Analyzed historical and current hotel and market trends and data to create selling strategies that increased group average daily rate (ADR) by $9.73- Marketing: Collaborated with Field Marketing team to outline strategies and goals for online promotions and ad hoc campaigns. Created social media strategy to manage hotel’s Facebook page and increase customer involvement with hotel

Berkeley, Ca; Boston, Ma; Tahoe, Ca; New York, Ny

San Francisco, Ca

Emeryville, Ca