Emil Gade Email & Phone Number

Copenhagen, Dk

København, Hovedstaden, Danmark

- Managing relationship with media agency and media owners - Adapting central media strategy to local media landscape - Consulting marketing team on owned digital channels - Planning and executing tactical media campaigns - Developing media channel guidelines - Leading the annual media planning As the Nordic Media & Digital Manager at JDE I lead the annual planning of media as well as the tactical execution of paid media across 3 markets and 6 brands. I consult the brand and marketing team on content creation, and I manage the relationship with our local media agency and both the local and global media owners, where I participate in both yearly and program specific negotiations. I developed a new methodology for cross-channel planning to improve efficiency, audience planning to reduce ad waste and I led the creation of a Power BI dashboard reporting on competitor activity.

- Client Lead on LEGO Nordics (Masterbrand & adult/shopper) - Local owner of Initiative planning tools - Agency Lead on OESP pilot project - Client Lead on Tuborg As Client Director at Initiative, I was the Client Lead on LEGO Nordics for the Masterbrand and adult/shopper segment and for Tuborg in Denmark as well as for a few minor clients. I participated as the local agency lead in a pilot project where a global client wanted to create a process for OESP planning. I was the local product owner of Initiatives proprietary cross-channel planning tool and was responsible for training the Client and Strategy team on using this tool. I was accountable for the media stewardship on my clients, and I was responsible for leading a team of Planners and Buyers and to coach Client Managers.

- Client Lead on LEGO Nordics (Masterbrand & adult/shopper)- Client Lead on Tuborg As Senior Client Manager at Initiative, I was the Client Lead on LEGO Nordics for the Masterbrand and adult/shopper segment and for Tuborg in Denmark as well as for a few minor clients. In general, I was responsible for leading a team of Planners and Buyers, maintaining media flowcharts, responding to both tactical and annual briefs as well as reporting on executed activity.

- Client Lead on LEGO Nordics (Girl’s & Preschool segment)- Agency Lead in customer acquisition taskforce for client - Client Lead on Flying Tiger Copenhagen - Interim Client Lead on LEGO As Client Manager at Initiative, I was the interim Client Lead on LEGO across the Nordic markets for 10 months while a Group Client Director was recruited. I participated as the media agency lead in a customer acquisition taskforce for at client together with their creative agency, management consultancy as well as their marketing and sales team with the objective of identifying the channels and messages most effective at generating footfall to physical stores. In general, I was responsible for leading a team of Planners and Buyers, maintaining media flowcharts, responding to both tactical and annual briefs as well as reporting on executed activity.

- Analysing campaign results for Digital Media campaigns - Interim Client Lead on Flying Tiger Copenhagen - Ad hoc projects for the Digital Client team During my studies at Copenhagen Business School I worked at Initiative (formerly known as IUM), supporting the Digital Client Team with post campaign reports, creating and maintaining benchmark overviews and participating in various ad-hoc projects.

København, Hovedstaden, Danmark

- Servicing and advising customers - Showroom maintenance - Product demonstration As a part time job during my bachelor’s degree at Copenhagen Business School I worked as a Sales Assistant across all furniture departments.

Københavnsområdet, Danmark

- Organic link building - Keyword analysis - Content creation As part of my bachelor's degree at Copenhagen Business School I worked as an intern and was responsible for planning and execution the SEO operations for lead generating websites.

Nürnberg-Området, Tyskland

- Planning and coordinating delivery routes - Servicing and advising customers - Showroom maintenance - Product demonstration As part of the Danish PIU-programme I moved to Germany after having completed High School. Doing this I learned the language, the culture and industry.

Master Business Administration And Organisational Communication (Msc), Prmc (Public Relations And Marketing Campaigns)

A master's degree in business administration and business communication. My masters thesis was about a meal service company and how their.

Bachelor Of Intercultural Market Communication

Activities and Societies: The Buddy Programme: As a Buddy, you have the opportunity to introduce international students to life at CBS.

Sales Assistant, Furniture

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