Emilia Drivas Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Currently, I act as the bridge between the Commercial team and the strategy developed by the Marketing team, being responsible for the Baby & Kids Fashion, Bags and Accessories categories, with previous experience in managing Shoes. I monitor Key Account Managers' performance using KPI metrics, covering sales, revenue GMV, seller relationships, ad usage, among others.In drawing up the annual sales strategy, I play a key role in providing data and ideas, considering seasonality at the L1 and L2 levels of the categories. I analyze market competitiveness in depth, identifying opportunities for growth and optimizing product profitability.My open attitude to change reflects the company's innovative culture, which is constantly adapting and strengthens my ability to collaborate between different areas.

São Paulo, Brasil

I had the opportunity to be part of the Planning and Performance team since the first year of the opening of the office in Brazil, playing a crucial role in implementing new processes and operational improvements. Responsible for generating strategic reports, I created and maintained dashboards that provided insights for decision-making and identification of new business opportunities. Additionally, I monitored goals, encompassing both Product Categories and Key Account Managers as well as Sales Representatives. This analysis occurred on a daily, weekly, and monthly basis, and during major events, I even conducted hourly tracking.

São Paulo, Brasil

At least I worked in the Global Sourcing area with national and international suppliers and my job was to optimize the textile supply chain, deciding by analyzing data which were the relevant suppliers to the business. The time I worked in the department the supplier chain was reduced in 32% and the best suppliers could be prioritized this way with bigger purchase volum ensuring better negotiations to the company - after 6 months of this analyzis and follow-up the buying volume in the strategic suppliers has increased from 20% to 47%. To meet this result I collected data of provided services (quality, compliance, logistics, financial health and commercial relationship) and also collected sales and stock turnover data of each supplier, finaly classifying the whole chain in levels according collected grades and determining this way the strategic suppliers for business. I provided charts and dashboards with insights for data driven decision-making. I did the analysis for the buying plan every season checking the risk per volume of each sector of the company.I also attended the Negotiation Rounds with International Suppliers reaching the profit margins goals.

São Paulo E Região, Brasil

Then I have worked with Global Sourcing team, the area was being implemented at the time and I was one of the responsible person for the new structuring. I've created processes and guides that keeps working nowadays. I worked with buying of finished product for all the Ladies lines (I also have experience with Men and Kids departments) according to an OTB plan and stock. I was used to do the sales analysis by line and also by SKU.

São Paulo Area, Brazil

Lojas Marisa is a big Fashion Magazine with almost 400 stores all over Brazil. My beggining here was working in the Buying Department in the Young Ladies line in the national market but speacially in the international market. I follow-up the bulk production status considering fitting, fabric and quality control approvals and also shipment deliveries deadlines according to a commercial cronogram.

Master Of Business Administration - Mba, Data Science E Analytics

Retail Marketing, Retail

-shopper behavior on POS -estrategical decisions: pricing, assortment, product display, visual merchandising -business intelligence

Fashion Business Management, Product Developement

the main classes in my Fashion Business Management graduation: -marketing -retail -branding -consumer behavior -product development