Émilie D. Gauthier Email & Phone Number

Sherbrooke, Qc, Ca

Sherbrooke, Québec, Canada

Boutique en ligne d’objets vintage

Sherbrooke, Québec

Valcourt, Québec

In collaboration with our media agencies, execute and manage our North American media campaign to enforce alignment with our business objectives and maximize the efficiency of our media investment.1. Manage media campaign across various channels both digital (display, social, paid search, online video, etc.) and traditional (TV, radio, print, etc.)2. Act as a key player in our on-going optimization process (analysis and coordinate campaign improvements)3. Act as business lead for over 15 marketing research project per year (ranging from creative campaign development to media campaign performance)

Sherbrooke, Canada

Main focus: demand generation, nurturing / handholding customers and campaign optimization1. Develop, implement and optimize all CRM initiatives across multiple channels (email marketing, direct mailing, call center activities, prospecting, etc.)- Lead nurturing program- Customer lifecycle management touchpoints- Concierge program2. Lead the implementation of new processes to activate our low funnel initiatives (from partners on-boarding to web platform development) with a sharp focus on constant process improvement3. Creation of reporting tools to assess the progression of consumers in their purchasing journey4. Cultivate the test, learn and refine mindset by providing multiple deep dive analysis leading to consumer insights and improving marketing efficiency

Valcourt, Québec

Main focus : improve marketing effectiveness- Perform a large set of analysis on consumer's data- Analyse and report the results of different marketing initiatives- Provide insightful KPIs with recommendations- Develop an audit/quality control process on the CRM database

Sherbrooke

- Procéder à l’analyse de données qualitatives et quantitatives provenant de sondages, de groupes de discussion, d’entrevues individuelles et de données documentaires- Rédiger les questionnaires, guide d’entrevues et rapports- Participer à la gestion de projets de recherche et aux communications avec les clients- Animer des entrevues individuelles

Stage chez Nucleus, division de recherche et de planification stratégique.- Planification stratégique pour le Ministère du Tourisme du Québec, redéfinition de l'image de marque du Québec à l'échelle mondiale (marketing international)- Développement d'un cadre stratégique pour un mandat de recrutement pour le compte de Home Depot- Veille stratégique (publicité au Québec)

Communicating Data Through Storytelling

Gained practical skills to clearly and effectively communicate data-driven insights

M.Sc., Gestion De Commerce Électronique, Scolarité Complétée

Publicitation scientifique: Gauthier, D. É.; Falardeau-Drouin, N.; Boeck, H. (2010). Determinants of Interaction Frequency For Nonprofit.

Baccalauréat Administration Des Affaires, Marketing

- Relève Publicitaire 2010 - Happening Marketing 2009 & 2010 (Cas communication marketing) - Jeux du Commerce 2009 & 2010 (Débat oratoire.

Mineure, Pharmacologie