Emilio Rouco Email & Phone Number

Alexandria, Virginia

London, United Kingdom

Researched industry and target markets and wrote and executed detailed marketing plans for InformexUSA trade show and two international event launches in China and Germany. Managed design and implementation of surveys for conducting regular research of attendees and exhibitors to determine trends and remain close to customers. Analyzed results to adjust the events’ value proposition and marketing plan to suit. • Managed six-figure budgets for three multinational events, worked with international teams to guide marketing activities, and directly oversaw a team of two marketing executives, one in Princeton, NJ and the other in Amsterdam.• Worked with team to conceive, plan and launch Informex365.com, a 24/7 web community for industry information and networking to support and extend the brand.• Reinvented brand identity to give the events a more cutting edge and modern appeal to build Informex into the place where chemical executives had to be through a reinvigorated web presence and show marketing collateral.• Wrote content for collateral and web as well as speeches for event director and managing director and planned press conferences during events.• Created strategic alliances with industry organizations.• Orchestrated innovative barter agreements with industry magazines to garner advertising both in print and on the web to support the shows.• Oversaw design and ad sales for event publications and maintained a healthy revenue stream in spite of a challenged market climate.

Washington D.C. Metro Area

Created and managed positive relationships with allied industry contacts and press. Responsible for development of messaging and content for press releases, newsletters, trade magazines, and SOCMA’s website. Planned and managed communications, creation of collateral, and public outreach for association events and Informex, the industry’s largest trade show.• Promoted SOCMA’s products and services.• Reorganized website and developed content to improve usability and increase visitor numbers and drive traffic to the site.• Created logos, brochures and web pages to promote successful, new national environmental, health and safety performance program - ChemStewards.

Washington D.C. Metro Area

Solely responsible for developing comprehensive public relations strategies and all communications to members, national staff and public. Oversaw creation of all brochures, print advertising, annual report, direct mail pieces, posters, and signage.• Conducted strategic audit of all NECA communication tools and avenues and developed an improved communication package.• Initiated and ran national Born for Safety awareness campaign, which won the American Society of Association Executives’ (ASAE) Gold Circle and Summit Awards in 2002.• Planned and executed year-long series of events to celebrate association’s 100th Anniversary, including major kick-off and closing events in 2000 and throughout 2000.• Managed and directed web personnel to create all content and appearance of award winning site www.NECANET.org. Site grew from less than 20,000 hits per month to nearly 500,000. Led the organization in the expansion of its web presence, developing and managing ten additional websites including chapter, staff and member sites.• Coordinated strategic crisis management after September 11, 2001 to build confidence and solidarity amongst members and exhibitors, resulting in a successful annual meeting with the association’s highest recorded attendance.

Ba, Public Communications

Ma, Public Relations