Emily Agin Email & Phone Number

Indianapolis, Indiana, United States

• Academic Partnerships (Wiley University Services) is now Risepoint! I am looking forward to continuing my journey with Risepoint and helping universities and their students reach new heightsKey Responsibilities:
• Support, co-create and communicate partnership strategy & planning | Monitor & assess competitor/market dynamics
• Monitor marketing channel level metrics & coordinate optimization activities with cross-functional teams
• Develop Go-To-Market integrated marketing plans & campaigns | Lead cross-functional implementation & optimization
• Brand oversight of partner-client brand guidelines & oversee creative strategy
• Collaborate with Product & Research team on new products & product enhancements/optimization opportunities

Indiana, United States

• Develop a team of 3-5 Brand Management colleagues including training, coaching, and performance management
• Lead marketing account management for assigned university clients including oversight of contractual commitments, strategy, and performance
• Manage the strategic delivery of digital marketing for assigned university clients, working in close conjunction with cross-functional SMEs to promote program-specific audience insights, value propositions, offers, and.
• Lead strategic client-facing communications and presentations
• Monitor lead volume and lead quality for assigned university clients
• Conduct performance analyses using Salesforce, Google Analytics, internal media and analytics reporting, analysis tools/templates, etc

• Building and fostering client relationships working directly with 3-5 clients nationwide.
• Building brand awareness in key markets and launching program marketing to target audiences.
• Responsible for quarterly and annual planning of client-facing marketing strategies.
• Collaborating with internal marketing teams across all channels to maintain cohesive brand representation.

Indianapolis, IN

• Highlights & Accomplishments:
• Launched industry exclusive cap & gown product for the scholastic and college market.
• Implemented programs that helped drive incremental sales of over $350k annually.
• Completed and summarized market surveys to create and implement programs for data driven results.

• Highlights & Accomplishments:
• Increased school accounts by 33% with product line branding and demonstration of strengths.
• Developed new organizational marketing plan where none had previously existed.
• Launched exclusive online Cap & Gown designer to support B2B prospecting.

Indianapolis, IN

• Highlights & Accomplishments:
• Launched industry exclusive cap & gown product for the scholastic and college market.
• Implemented programs that helped drive incremental sales of over $350k annually.
• Completed and summarized market surveys to create and implement programs for data driven results.

Champaign, IL

• Highlights & Accomplishments:
• Met deadline for annual pricing update that had not been timely for 5 consecutive years.
• Initiated Pride Stoles product idea for scholastic and college markets.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science, General Arts