Emily Agin Email & Phone Number

Indianapolis, Indiana, United States

Academic Partnerships (Wiley University Services) is now Risepoint! I am looking forward to continuing my journey with Risepoint and helping universities and their students reach new heightsKey Responsibilities:• Support, co-create and communicate partnership strategy & planning | Monitor & assess competitor/market dynamics• Monitor marketing channel level metrics & coordinate optimization activities with cross-functional teams• Develop Go-To-Market integrated marketing plans & campaigns | Lead cross-functional implementation & optimization• Brand oversight of partner-client brand guidelines & oversee creative strategy• Collaborate with Product & Research team on new products & product enhancements/optimization opportunities

Indiana, United States

• Develop a team of 3-5 Brand Management colleagues including training, coaching, and performance management• Lead marketing account management for assigned university clients including oversight of contractual commitments, strategy, and performance• Manage the strategic delivery of digital marketing for assigned university clients, working in close conjunction with cross-functional SMEs to promote program-specific audience insights, value propositions, offers, and calls-to-action that are within brand standards• Lead strategic client-facing communications and presentations• Monitor lead volume and lead quality for assigned university clients• Conduct performance analyses using Salesforce, Google Analytics, internal media and analytics reporting, analysis tools/templates, etc

• Building and fostering client relationships working directly with 3-5 clients nationwide.• Building brand awareness in key markets and launching program marketing to target audiences.• Responsible for quarterly and annual planning of client-facing marketing strategies.• Collaborating with internal marketing teams across all channels to maintain cohesive brand representation.

Indianapolis, In

Highlights & Accomplishments:• Launched industry exclusive cap & gown product for the scholastic and college market.• Implemented programs that helped drive incremental sales of over $350k annually.• Completed and summarized market surveys to create and implement programs for data driven results.

Highlights & Accomplishments:• Increased school accounts by 33% with product line branding and demonstration of strengths.• Developed new organizational marketing plan where none had previously existed.• Launched exclusive online Cap & Gown designer to support B2B prospecting.

Indianapolis, In

Highlights & Accomplishments:• Launched industry exclusive cap & gown product for the scholastic and college market.• Implemented programs that helped drive incremental sales of over $350k annually.• Completed and summarized market surveys to create and implement programs for data driven results.

Champaign, Il

Highlights & Accomplishments:• Met deadline for annual pricing update that had not been timely for 5 consecutive years.• Initiated Pride Stoles product idea for scholastic and college markets.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science, General Arts