Emily Antonacci Email & Phone Number

O'Fallon, Mo, Us

• Serve as an expert resource to marketing and the larger organization on marketing technologies• Responsible for the successful implementation, management, and day‐to‐day operations of marketing technology and automation systems including Marketo• Stay up-to-date on product enhancements and enable functionality as appropriate• Report and provide analysis on impact and results of marketing efforts and initiatives• Assist in the organization of the Marketo instance, including standardizing naming conventions and folder structures to improve efficiency and streamline reporting efforts• Work with Product owners to plan out emails or campaigns for books publishing in the upcoming year/semester. • Create a calendar for all emails deploying to assure that there is no list overlap and we are not emailing our customers too often.• Create all single title emails that deploy• Put in work orders for all campaign emails, help in the review process of the emails and make sure the proper managers are also reviewing them.• Help in the strategic planning of all nursing campaigns to make sure we are mentioning all of the products we offer and in a total solution way.• Update the Marketing Communication dashboard weekly with emails, webinar, events, and social we have going on for the week/month.• Work in WordPress for new page creations as needed, also maintain current pages including updating book carousels as new editions publish.

Maryland Heights, Missouri

● Assist in the organization of the Marketo instance, including standardizing naming conventions and folder structures to improve efficiency and streamline reporting efforts● Work with Product owners to plan out emails or campaigns for books publishing in the upcoming year/semester. ● Create a calendar for all emails deploying to assure that there is no list overlap and we are not emailing our customers too often.● Create all single title emails that deploy● Put in work orders for all campaign emails, help in the review process of the emails and make sure the proper managers are also reviewing them.● Help in the strategic planning of all nursing campaigns to make sure we are mentioning all of the products we offer and in a total solution way.● Update the Marketing Communication dashboard weekly with emails, webinar, events, and social we have going on for the week/month.● Work in WordPress for new page creations as needed, also maintain current pages including updating book carousels as new editions publish.

Maryland Heights, Mo

- Deploy single title emails via the Marketo system, including completing an internal quality control process and routing to key stakeholders for final approvals- Assist in the organization of the Marketo instance, including standardizing naming conventions and foldering structures to improve efficiency and streamline reporting efforts- Support the efforts to expand the use of the Marketo calendar for the digital team, possibly including adding/maintaining entries for conventions, social media campaign tracking, and other non-marketo marketing activities- Assist with content curation and develop a process for organizing that content – including tagging and source attribution -- to establish an easy-to-use system for creating a social and content pipeline- Edit, transcribe, and reformat original content as needed, to improve quality control in social and content marketing efforts- Manage the task completions, payments, and other administrative needs for thought-leaders, student ambassadors, and any other content providers- Serve as primary point of contact for PPC agency, ensuring all keywords and creative messages are targeted appropriately, all product ads are up-to-date and are pointing to the correct titles/editions, and that the overall structure of the account is logical and relevant - Modify sales rep coupons in collaboration with Associate Marketing Manager handling eCommerce and disseminate them to the sales team, as coupons are revised

--serve as a customer service contact for clients to help advise and make advertising recommendations utilizing necessary data and tools to help the client get the proper advertising they need.--serve as an office contact for coworkers for print and/or interactive programs, answering questions, troubleshooting problems, escalating issues and supporting any issues relating to billing, sales, and various applicable technology applications used by Marquette Group.--perform as an effective counterpart to the Account Manager, Team Members, Team Leaders and Operation Manager--data entry and processing of Print and Interactive orders for assigned clients--proofing of all orders and related paperwork, including artwork and publisher/vendor correspondence, to ensure correct order entry--comparing authorized client contracts and approved art against orders for accuracy--creating and maintaining successful relationships with various publishers, vendors, Marquette Group support departments (i.e. Graphics and Billing) and fellow team members--monitoring and managing daily workload, including order placement deadlines--understanding all of the products and services we offer to our clients (Print and Interactive)--understanding various publisher, vendor and client policies--verifying all advertising placed meets client policies--understanding, researching and quick resolution of inquiries from publishers and Marquette Group support departments--verifying that procedures for various discount programs have been followed accordingly--assisting in maintenance of efficient file management

--data entry and processing of Print and Interactive orders for assigned clients--proofing of all orders and related paperwork, including artwork and publisher/vendor correspondence, to ensure correct order entry--comparing authorized client contracts and approved art against orders for accuracy--creating and maintaining successful relationships with various publishers, vendors, TMP support departments (i.e. Graphics and Billing) and fellow team members--monitoring and managing daily workload, including order placement deadlines--understanding all of the products and services we offer to our clients (Print and Interactive)--understanding various publisher, vendor and client policies--verifying all advertising placed meets client policies--understanding, researching and quick resolution of inquiries from publishers and TMP support departments--verifying that procedures for various discount programs have been followed accordingly--assisting in maintenance of efficient file management

Increased the sales of products from the last year by suggestive selling and customer serviceManaged time in a fast paced environment, was accountable for time sensitive responsibilitiesDeveloped customer service skills through daily interactions and conflict resolutions with customers

Learned and maintained product knowledge for all catalog items in my departmentBased upon customer's inputs, recommended products which best met their requirementsWorked in multiple departments as the need arose depending on store traffic demonstrating breadth of knowledge and flexibility

Independently managed the store when the head managers were not presentTrained new employees in the processes, expectations, and duties for which each worker was responsibleManaged other workers, delegated tasks, and was trusted to perform nightly closing procedures Resolved customer problems or complaints utilizing people and negotiation skillsINDUSTRY EXPERIENCE:Developed a marketing campaign for the Missouri State University Ice Bears that utilized teamwork which increased awareness of Ice Bears hockeyDesigned plans books including marketing research, creative concepts, and executive summaries for local Springfield small businesses to help them gain awareness in the communityOrganized focus groups to gain information about companies and formulated the data to develop focused marketing plans

Managed time so lessons and camps would run smoothlyBalanced assisting students with lesson preparation and timely completion of organizational dutiesTailored working approach to diverse age groups of childrenResponsible for maintaining organization of facilities