Emily H. Email & Phone Number

New York, Ny, Us

• Working closely with founders to scale early-stage startups by refining product market fit, segmenting audiences, crafting strategic messaging, tailoring brand journey, managing contractors, and setting up martech stacks• Fractional CMO for clients across industries (e.g., AI, eCommerce, law, travel); lowered marketing costs by 70% for current music marketplace client and tripled engagement

Berlin, De

• Built integrated marketing campaigns as part of go-to-market (GTM) plan for pioneering adtech tool for retail enterprises (retail media's first supply-side platform)• Drove visibility and engagement by managing PR agency and leading events and content strategy, growing organic traffic 161% and conversions 75%• Optimized the customer journey by analyzing user data, segmenting audiences with Sales, creating enablement materials, and iterating on automated nurture flows increasing the MQL:SQL conversion rate by 30%• Increased marketing team's efficiency by developing systems and processes including automated project management workflows (ClickUp), editing guides, messaging blueprints, and dashboards

New York, Us

• Developed and executed campaigns featuring full-funnel content to launch Similarweb's (NYSE: SMWB) eCommerce and publisher web analytics SaaS solutions• Analyzed consumer data and teamed up with subject matter experts (SMEs) to craft insights (e.g. reports, blogs, video) highlighting value proposition and providing competitive differentiation, increasing organic sessions 147% and leads 400% • Partnered with Product, Sales, and Customer Success for lifecycle marketing programs, including web messaging, lead capture, nurture flows, email marketing, and educational materials to attract new clients and upsell current ones• Managed freelancers to magnify messaging, hit campaign deliverables, and generate demand via full-spectrum content• Selected as head of content for global Digital 100 event; coordinated with cross-functional teams to produce insights on the fastest-growing brands across categories showcasing company products; featured in Tier 1 media• Relaunched women's ERG (employee resource group); member of DEI (diversity, equity, inclusion) steering committee

Lisbon, Lisboa, Pt

Lead B2B marketing at enterprise cloud software company with a top DevOps SaaS tool to automate the code review process: • Built marketing programs to generate leads across multiple channels and asset categories• Defined and executed content strategy, including creating content calendar and messaging guidelines; managed team to ensure timely delivery of content• Drove top of marketing funnel lead-generation by managing affiliate, social, and PPC/display channels • Tested, analyzed, and tuned continually to increase inbound traffic, leads, and transition of MQL to sales funnel • Relaunched blog, tailored website, integrated call to actions, and increased production of case studies and collateral (eBooks, webinars) to grow organic traffic 80%, increase customer page views 140% • Collaborated with Product Marketing and Customer Success to launch monthly product newsletters to drive awareness of new features and engage clients• Tools used include: Google Analytics/Adwords, Salesforce, Pardot, Wordpress, Moz, SEMRush, LinkedIn Ads

New York, Ny, Us

Launch the first universal, open-source, decentralized library for education and careers utilizing blockchain and other decentralized web technologies. Activities include:- Product management and development: ICO dashboard, mobile app, website, and academic certificates on the blockchain- Content marketing: Produce white papers, investor presentation, informational blogs, web copy, and other material- Procure strategic partners, including Google Developer Group, Yale Blockchain Initiative, Princeton Quant Trading, and The Economist- Community development and management via social media, messaging apps (e.g. Telegram, Slack) and leveraging the 19k+ Byte Academy community I built

Bangalore, In

Founding team of coding school which launched the first fullstack Python coding bootcamp in New York City and pioneered global fintech and blockchain education programs (feat. in Bloomberg)- Developed full-funnel B2C and B2B marketing campaigns to launch 3 global campuses and remote learning platform; managed global marketing team and freelancers- Led creative direction and content strategy: Executed content marketing programs to magnify value proposition across asset types (blogs, social media, events, webinars, press releases, newsletters, workshops, pitchbooks, brochures, webinars, ad copy, direct mail)- Website design and optimization: managed agency for site redevelopment, implemented SEO, SEM, CRO (conversion rate optimization), optimized UX/UI via a/b tests, and produced regular content for +116% sessions and +296% direct sessions; daily management- Secured strategic partnerships (outreach, negotiation) for hiring, events, technology, and curriculum development, including academic (Yale, Princeton) and Fortune 500 (IBM, Goldman Sachs, Google); developed and executed MOUs- Digital marketing: email, social, paid marketing, PPC, and affiliates- Built fintech global branding flywheel that attracted the Singapore Government to approach Byte Academy; negotiated to secure Byte Academy as the exclusive education partner of its first global finTech festival and hold a kickoff hackathon- Product development: increased conversion rate 3x by creating ad-tool with data analytics team; teamed up with identity startup to create blockchain academic certificates for course branding- Public and media relations: engaged niche media (eg coding school review websites) for increased target market awareness and reputation management; identified event and speaking opportunities for thought leadership; served as primary media contact- Built grassroots brand awareness: Launched and grew community more than 10x via 11 global meetups, digital channels, and local ambassadors

Marketing at #2 Nationally Ranked Municipal Financial Advisor. Accomplishments include: - Launched and managed new website including competitor research, content production, budgeting, traffic monitoring and design- Implemented branding strategy by creating marketing and management system for five offices to track marketing materials

Us

Brand strategy and business development for media start-up. Experience includes: - Developed community presence and promoted content advertising accounts by launching two mobile apps, blogging and social media- Implemented SEO and SEM, integrated podcasts and blogs that generated 178% increase in unique daily page views and a 73% growth in monthly podcast downloads

Marketing and business development at private equity and investment banking firm.

Launched and developed PR and event planning firm focused on New York City and the Hamptons

Relaunched the formerly #1 magazine for the 18-34 urban female demographic and its associated social network online

Bachelor Of Arts (B.A.), History

Fintech Python Full Stack