Emily Borst Email & Phone Number

Austin, TX, US

Austin, Texas, United States

Austin, Texas, United States

• Strategize and execute monthly evergreen and seasonal content calendars to promote product assortment, advertise new product launches, align with trends, and support brand strategy
• Conduct trend and keyword research to educate marketing and creative teams on opportunities and best practices
• Analyze content data to improve rankings, bounce and click-through rate, and overall user experience
• Manage team of 3–5 content writing freelancers and oversee/edit briefs through content creation process
• Identify opportunities to refresh content to align with seasonality, trend relevance, and search ranking

Austin, Texas Metropolitan Area

• Developed SEO and content strategy that contributed to a 200% organic traffic increase in six months
• Managed keyword research and implementation into content utilized in blog, social media, and video messaging
• Contributed to organic keyword growth for over 700 keywords, with 300+ ranking page one
• Implemented SEO best practices into blog, email, and product content to perform for search

Austin, Texas Metropolitan Area

• Managed a monthly average of 5 SEO-driven content marketing campaigns
• Oversaw 5–6 monthly keyword-driven articles through content creation stages
• Communicated with internal agency and external client teams to develop and execute successful campaigns

Austin, Texas

• Create innovative content as part of dynamic, team-driven agency environment
• Produce and maintain up to 5 ranked, SEO-driven marketing campaigns for local and nationally-recognized clients
• Generate and write effective, creative long- and short-term web copy
• Provide high-volume outreach efforts to bloggers and press outlets to grow online client presence

Richmond, Virginia Area

• Published over 50 articles on VCU campus life targeting over 10,000 VCU students
• Received recognition with more than 10 trending articles that circulated nationally
• Crafted compelling blog, opinion or listicle content that engages readers by relating to current trends

Worked with eight different Her Campus chapters to ensure deadlines are met, content is updated and standards placed by Her Campus Nationals have been fulfilled.

Richmond, Virginia Area

• Aided Communications Manager and Junior Copywriter with communication materials and outreach efforts for 40+ clients, both local and national.
• Contributed written content to clients, including press releases, newsletters, content calendars and blog posts.
• Gathered data and research on both clients and competitors to assist in success of client campaigns

Richmond, Virginia

• Planned and executed 20 different recruitment events over the 2018 - 2019 school year to promote membership in VCU's chapter of Phi Sigma Pi National Honor Fraternity.
• Promoted organization on campus through different campus outreach efforts, including tabling events, designing fliers and engagement with the student body.
• Served on organization's executive board, which made decisions to benefit the fraternity as well as mediate conflicts between members.

Richmond, Virginia

• Assisted in planning and executing after-school writing workshops for various middle and high school students in the Richmond area
• Edited and compiled journals of student work for distribution within Richmond City Public Schools

Bachelor Of Arts - Ba, English Language And Literature, General

Bachelor Of Science - Bs, Mass Communication/Media Studies

B.S. in Mass Communications, with a focus in Public Relations.

Bachelor Of Arts - Ba, English Language And Literature, General

Study abroad from June to July 2017, with focused study for credit at VCU in Shakespeare.