Emily Higgins Email & Phone Number

Toronto, Ontario, Canada

- Key strategic partner to CEO on developing community initiatives and cross-functional projects through strategic planning to strengthen business operations and ensure alignment with organizational objectives. - Responsible for producing impactful visual storytelling media from concept to execution: leads team of communications and cross-functional marketing and media professionals for goal-oriented brand marketing, global social media marketing, PR strategies, web analytics and KPI tracking, content strategy & execution, influencer marketing, events & activations, and community relationship management. - Co-Founded private space program (Space+) and facilitated in-person and virtual events to build networks among passionate and diverse key demographics, organically growing the community to 20k+ engaged members with over 40 million organic impressions in 6 months.

Toronto, Ontario, Canada

- Developed community initiatives and cross-functional projects to build brand recognition and reach; launched history’s first community-led space program powered by fintech, flew 12 community members in two Zero-G events; training the first community astronaut class, and sending one community member on upcoming Blue Origin Flight; $1.5M raised in 12 months. - Oversees all daily community operations and manages team of aerospace professionals in building industry partnerships and affiliates; managing sponsorships, fundraising team, and assessing potential industry and community risks. Leads program issues and stakeholder management. - Leads all communications strategy and campaigns across platforms, including print, electronic, and digital; social media; Leads events team and publicly hosts community workshops and speaker series in aerospace and fintech. Evaluates programming success through engagement activity reports, post-event analyses, budget evaluations, and participant comments for internal partners, and applies learnings to future planning.

Toronto, Canada Area

- Co-produce impactful visual storytelling media from concept to execution. Responsible for creative direction, script writing, interviewing, studio design, talent acquisition, and partnerships. Led team in brand creation and establishment, forming goal- oriented social media strategies, and creating a roadmap for partnership and sponsorship strategies; web design, SEO & metadata structuring, set up web analytics and KPI tracking.

Halifax, Nova Scotia, Canada

- Co-Produced Current Tides magazine (Vol. 5) for Dalhousie University (Oceanography Department). Designed entire magazine spread and digitally illustrated custom science communication infographics for each article through author collaboration. - Led team of science communicators in re-branding and redesigning the magazine.

Toronto, Ontario, Canada

- Led business development, investor relations, and risk assessment; managed science communication team for internal and external marketing materials. Public-facing point of contact in communication with cross-functional partners regarding specific projects and technological build-out across social and traditional media, and direct response to drive perception change, brand engagement, and intent. - Oversaw robust operations calendar: organized travel and event planning, scheduled appointments, anticipated the needs of key stakeholders, managed transitions/changes, and implemented sound judgment when dealing with conflict resolution. - Managed ocean science team conducting research and development on novel biotechnologies.

Toronto, Canada Area

- Led scientific communications team and produced multimedia storytelling campaigns for public and private fundraising (photography, videography, graphic design, animation). Managed content calendar, including quarterly plans for social, websites, events, and other content delivery channels. - Developed marketing strategy for tracking key KPIs for fundraising and social media. Established systems, workflows, and processes for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies to optimize operations and team development. - Led international team of scientists in academic publication and dissemination.

- Responsible for producing impactful visual storytelling media from concept to execution: ran environmental campaigns using social media and email marketing strategies. - Created and curated social media content; worked with executive leadership to achieve goal-oriented brand marketing, PR strategies, web analytics and KPI tracking, events & activations, and community relationship management; public-facing event lead.

Iwokrama, Guyana

- Led Ryerson University students in a Digital Content Production & Storytelling course abroad in Guyana while working with the Iwokrama International Centre for Rainforest Conservation and Development.- Produced documentary-style storytelling assets for the Iwokrama Centre to communicate their regenerative forestry strategies to the Guyanese government and general public.

Halifax, Canada Area

- Led external and internal science communication for the Metaxas Lab, including educational outreach, visual communications deliverables for public speaking, federal and provincial grant writing, and internal university programming. - Led visual media production and asset creation for the lab (photography, videography, graphics, etc.).

Master'S Degree, Ecology, Evolution, Systematics, And Population Biology

My research focused on the rates and patterns of colonization, growth and mortality of sessile benthic invertebrate assemblages.

Masters Certificate, Environmental Visual Communication

The Environmental Visual Communication Program is held at the Royal Ontario Museum in Toronto, Canada. It consists of courses.

Bachelor Of Arts (B.A.), Archaeology, Anthropology, Biology

Education record