• Led all marketing efforts for internal tech startup, Shifts by Snagajob• Managed brand strategy for Shifts, using research and insights to guide brand purpose, messaging and customer experience• Managed marketing for a two-sided B2B/B2C marketplace• Increased worker (B2C) acquisition through paid channels by over 100% in first 6 months• Developed the brand’s playbook for new market launches (2x as many leads as the former strategy; ~10% more engagement)

• Led the go-to-market launch of three new products in a single month during the Covid-19 pandemic, including internal training, communications and commercialization strategy, and collateral development• Drove strategy, concept and key messaging for a cross-functional and cross-persona campaign that drove almost 100,000 impressions and over 200 new leads• Led a cross-product marketing campaign that increased software users by over 30%• Created Snagajob’s B2C strategy, realigning the company around audience goals and driving creation of consumer-facing campaigns and user experiences

• Led market and customer research, and crafted marketplace positioning and strategy for Fortune 500 clients like Capital One and Allstate• Facilitated customer journey mapping workshops and innovation work-sessions• Presented findings, strategies and recommendations to key stakeholders and leadership

• Developed and led SingleStone’s updated brand strategy, ensuring clear messaging and consistency across all internal and external brand touchpoints• Devised a streamlined go-to-market strategy for the firm, and developed value propositions for each of SingleStone’s customer-facing solutions• Led and managed all marketing activities across service areas and target locations, including events and sponsorships, social media, paid channels, website, content and email marketing Educated and trained employees on SingleStone’s brand, key messages and living the brand

• Developed comprehensive brand strategies for national and global businesses, including several national and international brands like KitchenAid, Canadian Maple Syrup and U.S. Blueberries• Wrote and implemented communications strategy plans for clients, which resulted in national and global PR and advertising campaigns• Briefed and guided client agencies and vendors in the development of creative work

• Wrote and developed campaigns, scripts and articles for adidas Performance• Developed strategy and positioning for the launch of new Smirnoff products• Supervised approval and production processes for adidas’ 2011 global campaign

• Developed detailed business objectives for young brand, Leifsdottir• Conducted in-depth research on target, brand, market and competition• Created brand positioning and communications strategy• Made recommendations on website, channel management and distribution• Provided tactics for awareness, customer experience and digital communications

• Contributed to strategy and campaigns for new business pitches, including Crocs• Developed strategy and positioning for agency client, TransUnion• Conducted one-on-one interviews and focus groups• Recommended direct mail strategies for agency client, Edward Jones