- Works autonomously and cross-functionally with product owners and sales to define ideal client profiles, target personas, product messaging, positioning, and value propositions for each of our audiences, and applies that to develop compelling product content, such as use cases, presentations, flyers, videos, and other assets to be used by Sales and Marketing to drive demand and adoption of Radian products. - Owns the development of title messaging pillars, including titlegenius, and collaborate with title, titlegenius, and legal teams to establish new messaging guidance.- Collaborates with in-house and agency designers to create professional, client-ready collateral that meets our brand standards.- Proactively identifies opportunities and solutions for improving processes to ensure consistent, timely, and high-quality content delivery. - Works closely with Marketing Operations to track key product performance goals, metrics, and benchmarks; and report on KPIs.- Manages product and content release calendar to ensure planning and communication of upcoming product releases to all teams.- Conducts and centralizes competitor intelligence for key products and disseminates information to key stakeholders. - Manages and executes updates on the title focused pages housed on Radian.com - Supports efforts and coordinates with external legal agency to register, protect, and monitor trademarks for key products and brands.

homegenius - a Radian company - Works cross functionally with product owners and sales to define ideal client profiles, target personas, product messaging, positioning, and value propositions for each of our audiences, and then applies that to develop compelling product content such as use cases, presentations, flyers, videos, and other assets to be used by Sales and Marketing to drive demand and adoption of homegenius products.- Supports a win/loss program analysis in partnership with Integrated Marketing and Sales to help identify and develop customer references, testimonials, win stories, whitepapers, and robust case studies to highlight transformational wins. - Proactively identifies opportunities and solutions for improving processes to ensure consistent, timely, and high-quality content delivery. Seeks to evolve and optimize the content and enablement strategy by gathering and relaying feedback. - Centralizes competitive intelligence across all teams and provides in-depth analysis such as messaging, pricing, feature sets, advertising, key differentiators, integrations, etc., and distributes to all homegenius stakeholders.- Helps manage product and content release calendar to ensure planning and communication of upcoming product releases to all teams.

- Managed, promoted, and developed unique content for loanDepot's Joint Ventures' Facebook and LinkedIn profiles, and strategically organized content publication and execution.- Led the planning and final execution of Joint Venture marketing programs and tasks for internal, B2B, B2C, and recruiting activities, while collaborating effectively with stakeholders and all individuals involved.- Collaborated weekly with builder executives and the Joint Venture team to innovate and implement strategic marketing concepts to build brand recognition across the country.- Assisted senior leaders with the planning, implementation, and execution of drip campaigns. - Wrote copy for various mediums including, but not limited to, flyers, social media posts, email campaigns, and Joint Venture websites.- Communicated interdepartmentally and was the primary point of contact for any marketing related asks for the Joint Venture division of loanDepot. - Worked closely with the Compliance team for audits and ensured that all marketing communications followed strict guidelines. - Updated the Salesforce Org to provide access to users and solved any access issues they may be facing.- Performed duties of acting manager on an as needed basis, including a 6+ month long stint.

- Produced both small-scale and large-scale proposals, SOQs, and award submittals for projects ranging from $100,000 – over $50,000,000 in construction costs- Built and fostered relationships with key contacts for current and potential clients in order to develop new opportunities.- Created and updated technical and non-technical copy for use in proposals and media outlets- Managed website, social media, and increased web traffic and visibility through the use of thoughtful keyword optimization- Strengthened and maintained company brand by creating brochures, advertisements, and other collateral while elevating firm standards- Designed and distributed internal company newsletter- Created and maintained boilerplate information, project descriptions, all staff resumes, etc.- Coordinated community service events

- Social media account manager- Created and distributed promotional content- Managed interactions with past and potential clients- Utilized analytics to create the most relevant content - Compiled information and updated the CRM system (Sales Force)- Performed research and compiled data on health care providers and industry specific events- Ensured maximum client reach during symposiums and related industry events

- Created reservations using SpaSoft and Opera reservation systems- Provided exceptional customer service to ensure optimal guest experiences- Was the first point of contact for guests looking to book amenities- Answered any guest questions and concerns - Handled closing balances from $150 - $10,000 per service- Sold and rented retail items