• Work within Google Ad Manager to traffic and manage both direct sold and programmatic campaigns • Implement effective optimizations to ensure full delivery and that brand safety/viewability mandates are met• QA all client assets before launch and troubleshoot any discrepancies while campaigns are live • Create test pages before launch to guarantee all assets are working properly• Partner with a handful of teams such as RevOps, AccountOps, and Activation• Experienced in numerous different products including sponsorships, newsletters, shopper units, and native• Tools used: GAM, Jira, LiveIntent, Salesforce, Operative, Celtra, AdValidator

• Led and collaborated on a variety of projects from the initial planning and strategy phases to execution and delivery • Worked with cross-functional teams such as Copy and Design, Resource Management, Dev, Finance, and Media • QA’d all creative assets to verify all client/brand feedback had been implemented • Coordinated and led client and internal meetings including status meetings, project kick-offs, and creative presentations• Created SOWs for all projects that accurately reflected client requests• Problem solved to ensure all final delivery dates were met• Key projects/achievements: AWS Machine Learning GSC, AWS for Industrial 2022 CampaignTools used: Asana, Workamajig, Workfront, WorkSpaces, Smartsheets, Excel, Adobe

• Generated different email campaigns for the buyers and vendors within Mailchimp• Managed and produced engaging content for the social media accounts• Incorporated SEO keywords into website content • Authored blogs while maintaining best SEO practices • Created informative pieces about the platform to ensure the best user experience

•Searched for new trends and areas of opportunity within Google Analytics•Analyzed SEO keyword reports to make recommendations for further optimization•Created and execute social schedules for the medical brands on LinkedIn Cross-collaborate for graphics and industry/audience knowledge Established an A/B testing schedule to see which content created the most impact•Verified and now monitor 25 different brands on Google My Business

• Authored persuasive copy for email campaigns to result in an increase total from end of the year giving. Generated 96 gifts that raised around 50,000 dollars• Operated google analytics in order to keep track of monthly results and access unique insights• Conducted website audits of websites within the WSU Foundation to ensure the highest quality of user experience• Introduced campaign reports for all unit partners • By doing this each unit partner had a clear vision of the amount intended to be raised, correct objectives, useful tactics, helpful resources etc. • Evaluated data lists of the segmented audience for the specific campaign to provide quality control checks

•Collaborated with classmates as well as clients at the Coeur D’Alene Casino to produce marketing and advertisement pieces for a rebranding exercise that resulted in an increase of recognition and sales •Presented with the “Excellence in Collaboration” award from the DTC program https://dtc.wsu.edu/awards-showcase/2020-collaboration/

Collaborated with classmates as well as clients at Sojourner's Alliance to produce a website through Wordpress that had a good user experienceUtilized UX research practices like: landscape analysis, surveys, wireframes and prototyping, task analysis and usability testing

• Led and executed a campaign to increase social media reviews Generated property-specific email templates to encourage residents to review their experience Created custom URL’s to support this initiative Analyzed the progress and engagement of the campaign Collaborated with cross-functional teams to execute campaign • Developed brand consistent social media graphics/posts for more than 45 properties to post• Constructed marketing flyers for apartment communities creating brand consistency, and providing a way for the properties to market themselves• Completed marketing audits for property websites and social media to ensure message consistency • Modernized and created apartment property Facebook pages to attract new potential residents and ensure brand consistency, resulting in residents to have a seamless experience that is consistent with other digital media• Implemented digital marketing software for 45 apartments properties resulting in an increase in SEO traffic, more accurate information and integration with other digital media platforms• Communicated with on-site teams to gather information and create price sheets resulting in clear and consistent information for the leasing team to deploy

• Maintained account database for department staff and ensured all records were accurate• Provided management with detailed timelines surrounding project statuses during weekly meetings