Business Development And Marketing Lead
Current*Leading three divisions at BLUE -- new business | marketing | media advertising *Builds success through sales, reputation management, thought leadership content and engagement *Identify and secure new business opportunities and clients globally while accelerating account development*Successfully builds strong relationships with clients, partners and media that serve as the foundation for sustained revenue growth*Implements new strategies to enhance business offering and client satisfaction *Media planner and buyer for trade advertising, sponsored events and other paid-for channels*Client facing with UKHO (hydrography), KPI OceanConnect (marine fuels provider), Cathelco (biofouling), Auramarine (fuel supply units), Bureau Veritas (class society), W&O Supply (marine valves), and Informa (maritime events)*Communicates on shipping, renewable energy, sustainability, and DEI*Creates, leads and advances marketing strategy, responsible for content development, lead generation and brand awareness campaigns*Tracks industry and market developments, as well as competitor activity, to influence the development of business and commercial strategies and provide updates to the management board*Effectively manages internal teams engaged in business development and marketing