Heading up brand strategy and creative at BLUE Communications, the award-winning brand, communications and digital marketing agency dedicated to the marine and renewable energy markets.

Independent brand strategy consultant supporting clients including GasLog, Graig Shipping, Idwal Marine and Spinnaker-Global.

Key accountabilities:• Responsible for enhancing the reputation of the Foundation and Group to drive growth.• Leading the communications function across the organisational matrix.• Accountable for brand and communications strategy, all marketing communications activities across the Group, internal communications and executive engagement, crisis and media management, stakeholder engagement and information services.Achievements:• Transformed the communications function… Show more Key accountabilities:• Responsible for enhancing the reputation of the Foundation and Group to drive growth.• Leading the communications function across the organisational matrix.• Accountable for brand and communications strategy, all marketing communications activities across the Group, internal communications and executive engagement, crisis and media management, stakeholder engagement and information services.Achievements:• Transformed the communications function into an executive level function with a globally integrated marketing communications strategy embedded in a highly matrixed organisation.• A trusted advisor to the Chairman, CEO, senior directors and subject matter experts, coaching and raising their profile through clear and planned thought leadership campaigns.• Driven business growth in existing and new sectors through media outreach, lobbying and public affairs, including marine, upstream and downstream energy, nuclear and renewables. • Developed and implemented a globally consistent brand strategy and corporate narrative, with a refreshed corporate identity and values across the organisation.• Designed and implemented a group-wide digital platform, with federated control of content and central control of key messages and design – with social media campaigns to develop our subject-matter experts’ profiles.• Positioned internal communications as a trusted partner to the business with a central centre of excellence.• Central to developing and implementing strategy, driving employee engagement through weaving the strategic themes throughout all internal communications.• Transformed media engagement with trade, national and international media – raising the profile of the Group with mainstream and financial media.• Implemented a global employee community outreach programme with over 50 projects worldwide to give back to the community.• Lecturing on communications and reputation management on University courses and conferences. Show less

Reporting to the Group Strategy Director, I was responsible for all Group marketing and communications activities. Achievements:- Established new service brands as the Group built its portfolio in the marine services market.- Raised the Group’s image through a dedicated public relations and marketing campaign to build the public profile of key executives.- Implemented a Group-wide web platform to support key client relationships.- Managed a number of high profile… Show more Reporting to the Group Strategy Director, I was responsible for all Group marketing and communications activities. Achievements:- Established new service brands as the Group built its portfolio in the marine services market.- Raised the Group’s image through a dedicated public relations and marketing campaign to build the public profile of key executives.- Implemented a Group-wide web platform to support key client relationships.- Managed a number of high profile crises on behalf of V.Ships and key clients.- Successfully supported the private sale of the V.Ships Group to Close Brothers Private Equity. Show less