Emily Upton

Emily Upton Email and Phone Number

Vice President Marketing and Enrollment Solutions, ALR and General Manager, Agency Services @ EAB
Glen Allen, VA, US
Emily Upton's Location
Glen Allen, Virginia, United States, United States
Emily Upton's Contact Details

Emily Upton personal email

About Emily Upton

Multi-Channel Marketing Leader with extensive success in all aspects of creative, digital, and web strategy, e.g., market analysis and campaign development. Accelerates brand growth, cultivates & develops new markets, and obtains optimal levels of brand awareness in highly competitive market segments. Modern-Day Marketer using both new and old tools to generate best marketing outcomes. Hands-on, inspirational leader, leading change while working alongside teams to accomplish amazing results. Develops and leads team of emerging leaders and talented Subject Matter Experts in carrying forth corporate vision. Member of Senior Executive Team with strategic business sense. Adept at analyzing, identifying, and capitalizing on market niches and opportunities to create revenue generation. Excels in business development, relationship management, and account management. Embedded Member of Partners’ Teams providing valuable insight on how to stay relevant and successful in highly competitive market. Relationship builder and negotiator, skillfully presenting and selling strategic marketing plans and programs to executive-level decision makers.

Emily Upton's Current Company Details
EAB

Eab

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Vice President Marketing and Enrollment Solutions, ALR and General Manager, Agency Services
Glen Allen, VA, US
Emily Upton Work Experience Details
  • Eab
    Vice President Marketing And Enrollment Solutions, Alr And General Manager, Agency Services
    Eab
    Glen Allen, Va, Us
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  • Eab
    Vice President Marketing And Enrollment Solutions, Alr And General Manager, Agency Services
    Eab Jan 2022 - Present
    Richmond, Virginia, United States
    Emily is responsible for guiding EAB’s adult learner recruitment strategies and Agency services, ensuring successful outcomes for partners. Emily is a multichannel marketing leader with extensive experience in all aspects of creative, digital, web strategy, audience research, and campaign development. Emily specializes in direct-marketing recruitment services and engagement of organic audiences for higher education clients. Her work supports populations of all backgrounds and ages through best-in-class marketing campaigns that match students to right-fit colleges or programs. Using the collective power of more than 300 higher education institutions to generate insights, Emily spends her day testing, analyzing, and refining strategic marketing plans to help partners stay relevant and successful in a highly competitive market.
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  • Eab
    General Manager, Agency Services
    Eab Dec 2019 - Present
    Richmond, Virginia Area
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  • Eab
    Vice President Of Program Marketing (Marketing Executive)
    Eab Dec 2015 - Dec 2019
    Richmond, Virginia
     Member of Senior Management Team promoted to advance creative direction focused on full-service solutions for student recruitment and fundraising for Colleges and Universities. Lead and define strategic marketing direction for direct mail, web, email, SMS, and digital marketing for 400+ higher education institutions. Collaborate closely with partners to provide insights, thought-leadership, and specialized guidance on best marketing practices that translate client goals into custom marketing programs with specific deliverables. Envision, strategize, and manage ~300+ A/B split tests/year to advance marketing work and identify innovations.
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  • Royall & Company
    Director Of Graduate Marketing (Marketing Director)
    Royall & Company Apr 2014 - Mar 2016
    Richmond, Virginia Area
    Headed startup of new Adult Learning Marketing Department while simultaneously leading Web Design Team. Assembled/led team of Subject Matter Experts from 11 different departments.  Created marketing strategy and strategic programs to recruit students for graduate and adult learning programs. Directed strategies of customized campaigns for unique enrollment needs. Designed/implemented tests from data-driven results to optimize marketing value and introduce innovation. Drove operational process improvements, and advised on internal metrics and management reporting. Delivered training to internal departments, senior leaders, and clients on marketing. Consulted with department leaders and development executives to expand highly-scalable marketing solutions to new partners.
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  • Royall & Company
    Web Resource Leader (Web Design Manager)
    Royall & Company Dec 2011 - Feb 2016
    Richmond, Va
    Promoted to lead Web Design Team consisting of over 20+ designers. Oversaw all functions of the team, including budgets. Directed all aspects of web design to raise quality in campaigns.  Served as corporate’s Web Design Subject Matter Expert. Coordinated closely with clients throughout project lifecycles to ensure successful outcomes and client confidence.  Advanced web-related company initiatives through concept work, user research, and usability testing. Supported development and implementation of ongoing testing plan. Determined annual enhancements in web campaigns in collaboration with VP of Program Marketing. Established training program that advanced skills of web team. Liaised with Copywriter and Art Director Resource Leads to create cohesive programs that leveraged broad learning base. Created structure, top-notch technology, and expert team that could present well in front of clients. Spearheaded implementation of best marketing practices in all web programs and ensured continual focus on client needs and outcomes. Provided comprehensive training in web best practices.
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  • Royall & Company
    Web Designer Coordinator (Web Design Team Leader)
    Royall & Company Jan 2011 - Dec 2011
     Provided positive direction to support team headed by Web Design Resource Leader. Served as resource and supplied mentorship to team consisting of 20+ web designers.  Provided web design knowledge and group training on weekly basis; met regularly and provided day-to-day direction to entire web design team. Guided web team on standards, processes and best practices of web programs.  Assisted in design and development of special projects that advanced company initiatives, such as concept work, marketing tests, user research, and usability testing.  Supported and provided insights to other departments on web-related issues. Worked closely with leads in other departments, determining the strategic direction for products and tests.  Guided creative staff on style and approach for all projects.
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Emily Upton Skills

Program Coordination Training And Development Dreamweaver Graduate Recruitment User Experience Marketing Law Wireframes Graphics Web Design Usability Testing User Centered Design Interaction Design Productivity Improvement Web Development Front End Productivity Enhancement Usability Operational Efficiency Css3 Employee Training Accessibility Css Art Direction User Interface Design Marketing Strategy User Experience Design Flash Branding And Identity

Emily Upton Education Details

Frequently Asked Questions about Emily Upton

What company does Emily Upton work for?

Emily Upton works for Eab

What is Emily Upton's role at the current company?

Emily Upton's current role is Vice President Marketing and Enrollment Solutions, ALR and General Manager, Agency Services.

What is Emily Upton's email address?

Emily Upton's email address is eu****@****all.com

What schools did Emily Upton attend?

Emily Upton attended Virginia Commonwealth University - School Of Business.

What skills is Emily Upton known for?

Emily Upton has skills like Program Coordination, Training And Development, Dreamweaver, Graduate Recruitment, User Experience, Marketing Law, Wireframes, Graphics, Web Design, Usability Testing, User Centered Design, Interaction Design.

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