Oversee sales goals for Southern California. Manage external regional sales team outreach and account strategy to solidify status as top 3 beverage brand in California.Develop GTM strategy and initial outreach into hemp market in MN.

Strengthen relationships with Key Accounts to achieve and surpass monthly and quarterly sales targets.Support and scale account growth from 30 to 100+ doors.Develop in-house Brand Ambassador program with up to 75+ activations per month.

Working in a special community of Good People living at the forefront of change for a sustainable future. Composing a collective of knowledge and experience, we're focused on improving all aspects of the cannabis and hemp industries, including sales support and strategy, marketing and GTM planning, in support of cannabis and hemp companies at all stages of growth.We partner with several brands to drive new business and strengthen existing relationships across the California market. Personal area of focus in Los Angeles and Santa Barbara.

Manage a team to develop new and existing partnerships with nonprofits and other organizations.

Develop partnerships with arts organizations, museums, and nonprofits to support their fundraising auctions on Paddle8On-site event and auction management including staffing, bidding execution and client service.

Work with arts organizations, galleries, and museums in bringing their fundraising auctions to a wider audience on Paddle8On-site event and auction support including registration and bidding management.

• Managed and oversaw community fundraising events portfolio with online and offline fundraising tools, and onsite event management to deliver an annual departmental fundraising target of $14M• Managed auction and committee involvement therein for annual Inspiration Gala, which raised $2.6M in 2010, 30% above fundraising target• Supported development, sponsorship and internal participation in large signature fundraising events such as Ride to Conquer Cancer, Weekend to End Women’s Cancers and Underwear Affair

• Supported a wide variety of community fundraising events with online and offline fundraising tools, and onsite event management to deliver an annual departmental fundraising target of $14M• Coordinated auction and committee involvement therein for Inspiration Gala• Managed BC Cancer Foundation cause marketing and e-commerce website

• Managed and tracked department budgets, established expertise with MS Office • Assisted with planning and logistics of community fundraising events• Supported the delivery of and internal participation in some of BC’s largest marquee fundraising events: Inspiration