Emily E. Williams Email & Phone Number

Cincinnati, Ohio, United States

-Plan, execute, and manage 25+ social media advertising campaigns across two brands in collaboration with regional leadership and service line stakeholders-Collaborate with the reporting and analytics team to optimize and improve campaign performance-Support organic efforts across through data analysis, coordinating content creation, copywriting.

-Plan, execute and optimize digital B2B and B2C lead campaigns (social, search, display, email etc) and use Hubspot to track lead quality and behavior.-Work with web development to implement tracking and conversion tags.Assist in developing brand strategy for developing brands to ensure cohesive execution of marketing initiatives.-Collaborate with creative.

-Plan, manage, and track performance for digital marketing campaigns across social media, native display, Google ads, and influencer marketing.-Direct and provide feedback to creative team for campaign and brand assets.-Maintain relationships with vendors and partners and evaluate new partnerships for client goals.-Develop and implement community.

Cincinnati Area

- Execute paid social media campaigns for current and prospective automotive customers.- Create imagery for paid efforts and choose stock imagery for organic efforts.- Write and execute organic social posts across client platforms.

Cincinnati Area, KY

• Responsible for: pitching and writing 1-2 articles per week for Elite Daily’s online magazine
• Properly formatting and editing article content before submission.
• Staying informed on trending and popular online topics regarding Generation Y.

Cincinnati, Ohio Area

• Responsible for: Managing client provided content, and applying it to new and redesigned websites, in a clean, consistent method that matches the client's brand and expectations.
• Effectively collaborating with Project Management, Front End Development and fellow Content Specialists to teach and develop new skills and complete multiple projects in a timely manner.
• Continual development and expansion of knowledge in HTML, Photoshop, Dreamweaver, and Clubessential products.
• Exceeded expectations while contributing to a large scale project that entailed loading public and private content for 13 clubs within my first month of employment.
• Ability to work on multiple projects at once and prioritize tasks to meet various deadlines.
• Working knowledge of HTML, CSS, Adobe Photoshop, Dreamweaver and content management systems.

Cincinnati, Ohio Area

• Responsible for: Maintaining and strengthening The University of Cincinnati's social media presence by posting to and monitoring the university’s social media profiles (Twitter, Facebook, Instagram, LinkedIn.
• Use of Tweetdeck to monitor various hashtags and keywords regarding UC to foster community by appropriately inserting the university into a conversation.
• Using Sprout Social to schedule and promote relevant UC content including university news, campus events and UC Magazine stories.
• Reporting weekly follower counts across social media platforms in comparison to other higher education institutions.
• Planning and coordinating UC Social Media Week and monthly Twitter Chats (#BearcatsChat) in the summer.
• Initiated weekly posting of inspirational #MidweekMotivation branded graphics.

Responsible for assisting Tuition Refund Appeals Committee Coordinator in final preparations of tuition refund appeal cases, assisting processing of student enrollment forms and verification of imaged documents. Coding Residency applications, upkeep of email correspondence from students applying for Residency, and filing personal and confidential.

• Responsible for: building social presence and community through composing, scheduling and monitoring daily posts for Facebook Twitter and Instagram accounts, interacting with followers, curating content and sharing.
• Represented Bearcast Media at the 2014 Bunbury Music Festival and 2014 Midpoint Music Festival for live social media updates, photography, and interviews. Initiated Bearcast sponsorship of Movember Cincinnati 2014..

Cincinnati, Ohio Area

• Responsible for: assisting Social Media Strategists with writing posts for client social media Facebook pages, content curation and brainstorming client giveaways, branded graphics, and animated video concepts.
• Understanding different client needs, client voices and presences on social media.
• Completing competitive analysis and monthly recaps for client Facebook pages.