Emily Johnson Email & Phone Number

•Provide internal and external communications support for SAS' solution executive leaders (Fraud, Risk, Customer Intelligence, Retail, Healthcare and IoT) through writing content, social media, thought leadership, internal town hall messaging, video production, and on-site event support.•Craft strategic messaging and content for external speeches and flagship event scripting. Collaborate with the PR, Event, Corporate Shows, Social Media, Product Marketing and Integrated Communications teams to support the various industries represented in SAS Solutions. •Raise awareness of SAS' Solution portfolio by establishing executives as thought leaders in their industry and demonstrate differentiators through various communications.

•Provided communications support for global Cheif Sales Officers and helped advance SAS' indirect pipeline revenue by writing speeches and content to be shared externally at owned and third party events.•Developed internal and external content for SAS' global Sales force including webcasts, town halls, newsletters and video messages. •Worked with Senior Vice Presidents and Executive Leadership to communicate important updates for the Sales division, SAS employees and the general public.•Created content and communications plans to establish SAS executives as thought leaders in their industry to help grow the awareness and perception of SAS in the marketplace.

Cary, North Carolina, United States

•Worked in a hybrid role among the Internal Communications and Corporate PR teams to amplify the voice of SAS through blogs, media pitches, press releases, news stories, photos and social media.•Developed 20+ news articles and mixed media stories to share internally. Focused on employee engagement and storytelling for important topics such as company updates, events, IPO readiness and more. Managed all internal communications activities for SAS Championship, a flagship event with over 20,000 attendees.•Completed end-to-end video projects to write, film, edit, and produce video stories for an internal audience. Participated in over 20 video shoots and worked in Adobe Premiere Pro.

Cary, North Carolina, United States

•Developed and launched an integrated global marketing campaign targeting college and university students in the promotion of a product launch. Managed asset development, communications, social media, paid digital, and video strategy with the goal of 1,000 registrations per month. •Coordinated top-of-funnel activities to boost awareness of SAS offerings in academic spaces for students and educators. •Led the overall marketing campaigns and strategy for the launch of SAS Skill Builder for Students and the partnered with SAS' Academic Division to find relevant third-party engagements.

Cary, North Carolina, United States

•Utilized survey methodology to combine the Product Insights Program and the Global Customer Satisfaction Survey into one comprehensive survey gathering company-level feedback to share with executives.•Lead a global panel of 9,500 customers through quarterly survey engagements on relevant brand topics. •Explored millennial focus on company impacts through applied data analysis methods on survey results. Helped collect and manage customer feedback, analyze results, and use the insights to drive projects that will improve a customer’s journey with SAS.

Raleigh, North Carolina, United States

• Developed a reseller program and engagement strategy for the Senzit HD product line by coordinating with heavy duty suppliers across the United States. • Manage product content for Senzit through website, blog, LinkedIn, and other social media sites by creating inspirational content for promoting the product line.• Launch engagement marketing strategy for current Senzit customers and create promotional items for over 700 potential resellers across the globe. • Coordinate online marketing efforts and advertising campaigns including newsletter, special event communications, posters, and flyers.

Cary, North Carolina, United States

•Maintained governance for the Qualtrics platform by conducting an audit of 240 SAS users and updated the SAS Survey Standards with the legal department. •Developed an onboarding plan with a comprehensive training site and video to teach people how to use the Qualtrics platform. Served as the SAS point of contact for all new Qualtrics users and helped field any questions/issues that employees had. •Utilized effective survey methodology to connect with teams across SAS to understand how they were utilizing customer feedback based on using the Qualtrics tool. •Developed a strategy to re-engage a customer research panel with 13,000 members globally by rebranding the panel, creating an internal marketing campaign and building an engagement timeline.

•Worked in a collaborative team of business students, engineers, and others in STEM to offer pro-bono consulting solutions for small businesses in the Raleigh community.•Performed end to end engagement activities by meeting with the client to identify business issues and objectives, drafting/presenting engagement scope, performing research, developing strategic recommendations and presenting final deliverables.

•Working under the supervision of University Housing to promote dynamic residence halls that foster inclusion. •Collaborated with other RA's to create community builders events to engage the residents while incorporating academic curriculums. •Directly manage 36 first-year residents in helping them adjust to college life and serve as their resource in the Residence Hall. •Respond to community conflicts and emergencies (Roommate conflict, safety concerns, etc.) in a proactive manner and utilizing resources such as Campus Police and the Counseling Center.

Raleigh-Durham, North Carolina Area

•Showcased the research of the NC State Apiculture Department through managing social media accounts and promoting the 3 extension services. •Developed a social media engagement strategy to grow awareness and perception of the Apiculture Program while also growing a relevant following. •Helping plan regional beekeeping conferences across the state using project management tools and technology.

Greensboro/Winston-Salem, North Carolina Area

•Practiced leadership and effective communication to teach 1200 students throughout the summer following a curriculum. •Provided mentorship to students and supervised their various camp activities. •Worked with the camp staff team to deliver an exceptional experience to campers through activities, games, events and more.

Raleigh-Durham, North Carolina Area

•Served in a nationally recognized AMA Chapter to connect its members to the surrounding community through a core pillar of volunteerism. •Responsible for the aspects of mentorship, external relations, and community service to better the members of the largest club in Poole College at NC State. •Coordinated service projects by reaching out to community leaders and implementing professionalism in our club's outreach.

Hendersonville, North Carolina

•Utilized QuickBooks to input timesheets, payroll, and payables to manage business operations. •Updated the company's media presence on Facebook and LinkedIn to optimize performance for marketing and promotions. •Managed client accounts while updating the Employee Handbook and phone screening potential new employees.

Bachelor Of Science - Bs, Business Administration With A Concentration In Marketing, Summa Cum Lade

Activities and Societies: Data Analytics Honors Program, American Marketing Association, Consult Your Community, University Scholars.

Gpa 4.6/5.0

Activities and Societies: National Honor Society, Senior Class Treasurer, Keywanettes Keywanette Member at Large