Emily G. Email & Phone Number

As a Paid Social Strategist at SoFi, I create and execute strategic campaigns that maximize ROI and drive business growth for the leading digital personal finance company. With a BA in Multi/Interdisciplinary Studies from UC Berkeley and multiple certifications in marketing and digital advertising, I have a solid foundation in the latest trends and best practices in the industry.Previously, I managed paid social media campaigns for clients such as the California Department of Public Health, Covered California, and InnovAsian at Duncan Channon, an advertising agency that specializes in social impact and behavior change marketing. There, I leveraged platforms such as Meta, TikTok, and Snapchat to drive a 25+% decrease in Cost per Lead (CPL) for state-wide traffic and conversion campaigns. I also handled paid social media accounts for enterprise-level Tech Clients at DEPT, a leading digital agency, where I executed 7-figure campaigns that increased campaign efficiency by 20% and accelerated app installs by 35%.My key strengths include paid social media campaign management, SEM/PPC/paid search campaign management, strategic planning and execution, data-driven reporting, analysis, and optimization, and roadmapping and future-proofing campaigns. I thrive in fast-paced environments, collaborating with cross-functional teams and ensuring the achievement of outstanding outcomes. My goal is to craft compelling ad strategies, leverage precise audience targeting, and drive engagement and conversions to fuel your business growth.

Listed skills include Leadership, Powerpoint, Social Media, Public Speaking, and 39 others.