I am a strategic, adaptable, commercial leader with over 17 years of experience in Blue Chip FMCG and extensive experience in Strategy Development, Category, Marketing & Insights. I thrive on working collaboratively and energising teams to achieve a common goal & strategic vision - always with the Consumer and Shopper at the heart. My passion is peeling back data & behaviours to uncover true insight on which to build strong, simple, measurable plans and unlock business growth.I'm at my best engaging an audience, joining the dots and utilising storytelling techniques to bring ideas to life. As a creative, yet pragmatic thinker, I thrive on problem solving, fleshing out new ideas and bringing tangible and practical solves to the table. A passionate, balanced & loyal team player who always brings a strong work ethic and moral compass. Breadth of experience in: Strategy, Category Management, Insights, Innovation, Marketing, Shopper Marketing, Retailer Joint Planning, Channel Strategy, Complex problem solving, Revenue Management and Team/Talent Building.