Emily Long Email & Phone Number

United States

Office of First Year SuccessDevelop and execute strategic communications and marketing plans for digital and print content channels.

• Develop and execute creative and strategic communications and marketing plans for digital content channels including social media, email and digital advertising. • Manage and contribute to content calendar for email, social media, website and other digital platforms.• Consult and oversee digital marketing and communication strategies for eight schools and five outreach units within the college that align with department and college goals.• Develop internal and external communications content for leadership.• Measure, analyze and evaluate digital marketing strategies and tactics to optimize effectiveness to reach KPIs.

Stillwater, Oklahoma

Created and managed an award-winning student-focused blog, increasing student engagement on the website by 25 percent.• Evaluated and optimized email marketing strategies, increasing open and click-through rates of internal audiences by 10 percent. • Wrote multimedia content to drive internal promotion of university programs, initiatives, guiding principles and mission while supporting the brand image.• Participated in the implementation of a website content strategy, which won Best Website Design from Oklahoma College Public Relations Association. • Assisted with inbound media inquires and media outreach initiatives and managed open records requests.• Supported crisis management protocol.

Developed strategic social media campaigns for the Oklahoma Turnpike Authority to increase public awareness. Wrote and distributed press releases. Pitched local, state and national media outlets.

Oklahoma City University

Launched complete redesign and rebrand° Managed a staff of 20 student reporters and editors° Designed weekly newspaper layout and yearbook° Wrote more than 50 articles for the print and onlineversions of the publication per year° Lead a weekly staff meeting

Oklahoma City University

Assisted the Editor in Chief with her duties.Wrote assigned stories for print and online. Attended events as a photographer. ssisted in the design and editing process of the weekly newspaper. Attended campus meeting as representative of Student Publications.

Oklahoma City, Oklahoma Area

Wrote press releases for new store openings° Helped plan, organize and execute training events° Created welcome video for training events° Oversaw the preparation and execution of annualChildren’s Miracle Network campaign° Produced promotional content for CMN campaign° Coordinated store openings with local organizations° Created original content for monthly newsletterand internal websiteOther titles: Field Training Intern, Oct. 2014 - Nov. 2015Communications Intern, May - Oct. 2014

Writing assigned articles that were published in OCU's newspaper The Campus and MediaOCU.com. Pitching story ideas.