Emily Holderness Email & Phone Number

San Francisco, CA, US

Charlotte, North Carolina, United States

• Successfully led a team in executing a comprehensive marketing campaign, taking ownership of tasks ranging from case coping UX and design to implementing data-driven RV products, resulting in a significant increase in.
• Developed persuasive pitch decks for potential clients, showcasing the unique features and benefits of RV’s products and services
• Employed data-driven insights to demonstrate the value of partnering with RV for their marketing needs
• Designed and developed an interactive sales tool using HTML, CSS, and Java to assist salespeople in finding different media plans leading to increased productivity and improved sales outcomes
• Collaborated with companies to develop effective ad campaigns
• Applied market research and data analysis skills to identify the most impactful ad strategies and quantify the value of ad space, thereby increasing brand recognition and revenue generation for clients

Memphis, Tennessee, United States

-TA for Linear Algebra-Host two meetings a week to help students with problems and concepts-Assisted Dr. Seaton as he needed with his Linear Algebra Course

Memphis, Tennessee, United States

Led three events raising money for different charities fighting for economic justice within the Memphis area.

Memphis, Tennessee, United States

• Performed eight usability tests and employed insights and feedback to improve the user experience and increase customer satisfaction
• Utilized Sketch and Adobe Creative Cloud (Illustrator, Photoshop, XD) to design each iteration of page components, leading to the creation of visually appealing and user-friendly designs

Memphis, Tennessee, United States

• Conducted a thorough analysis of Google Analytics data, identifying significant age gaps in the target audience and developing effective marketing solutions to address the issue, resulting in closing the age gap by 14%.
• Worked closely with product managers to identify and address drop-in signups and used SQL to model potential solutions, increase signups by 7%, improve user acquisition, and drive growth
• Tracked marketing data across multiple social media platforms to identify areas for improvement and collaborated with three product managers to implement effective solutions, run A/B testing, and analyze the results to.
• Conducted data analysis to identify trends and target audience of the app
• Utilized sign-up and order data to develop effective solutions to increase task completion rates
• Managed the company’s social media accounts and tracked ad success, expertly allocating and managing ad budgets across Instagram and Facebook

Remote

Met with state representatives lobbying for global poverty relief. Represented The Borgen Project at various business, political and community events; mobilized individuals to contact their members of Congress in support of key poverty-reduction legislation.