Emily Hyde Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

- Help lead marketing transformation for $22B client by managing cross-functional teams (both agency and client) to work towards and achieve common goals. - Transformed FCB’s digital advertising capability by creating a center of excellence – bringing experts together to drive innovation, set and document standards, partner with social platforms and provide ongoing consultation and training to cross-functional agency teams. Digital campaigns consistently beat client benchmarks, leading to increased client budget and 400% growth in agency scope. - Lead a team of 3 high performing marketers to work within cross-functional agency teams to drive business results for clients. Cultivate career development around individuals’ goals, leading to internal promotions and increased responsibility. - Manage the financials for FCB’s largest account with a focus on utilization and efficiency, leading to the most profitable account in North America. - Implemented and manage a personalized CRM onboarding program, which achieved ~$50M in annual client revenue—the single, most successful marketing effort in client’s 56-year history. - Developed content for 6 quarterly business review decks for a Chief Marketing Officer, showcasing how the agency’s strategic partnership continued to drive and exceeded YOY growth for client for 4 consecutive years.

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

• Supported the OFF! IMC channel development process on a day-to-day level as well as assist in late-season activations such as, :15 TV cut downs and localized real-time social content to drive incremental sales.• Created an in-depth Instagram analysis to research up-and-coming platforms that identified trends that helped inform the development of strategic and creative recommendations for OFF!• Conducted a repellents global competitive review to identify and analyze what is trending in the mosquito repellent category to assist development of OFF!’s global website.• As part of an intern team, created a campaign for Pearle Vision. Oversaw strategy development and the creative process.

Greater Chicago Area

• Composed, proofread and edited communications materials (i.e., news releases, advisories) – pitched to TV, radio, digital and print outlets• Monitored news and produced client reports – including a comprehensive school district report sent daily to superintendents across the state• Supported initiatives and staffed events for a multitude of clients, including: Blessings in a Backpack, Urban Prep Academies and The Polk Foundation• Created and organized media lists on Agility, and sent out email blasts on Constant Contact

On campus marketing representative for new app, Memento • Increased awareness and usage• Provided feedback to the app creator

-Participated and contributed to brand development sessions-Managed project timelines and deliverables for campus recruiting effort-Researched and provided recommendations for on campus event marketing materials-Conducted thorough content audits and worked with UX and Content teams to inform the development of site maps and site structures-Provided recommended strategies and tactics for the social media strategy-Conducted competitive analysis-Conducted social media audits