Emily Edwards Email and Phone Number
Results-driven Marketing & Client Experience Leader: I bring extensive experience in developing and executing go-to-market strategies, creating client-centric experiences, and propelling revenue growth across B2C and B2B. I have a proven track record in brand building, innovative campaigns, and comprehensive client lifecycle management. My purpose is helping people live better lives through solutions we create. I excel in building and leading diverse, collaborative, high-performing teams in complex, dynamic environments.
Allegacy Federal Credit Union
View- Website:
- bankofamerica.com
- Employees:
- 250057
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Chief Digital And Marketing OfficerAllegacy Federal Credit UnionCharlotte, Nc, Us
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Head Of Marketing, Digital And Client Experience For Preferred Client SegmentBank Of America May 2022 - PresentCharlotte, North Carolina, United StatesSpearhead digital and marketing strategies and tactics to acquire, deepen and retain Preferred segment clients. Led initiative to position and launch Erica (virtual assistant) as the "Guide By Your Side", a hero brand platform. Elevated Preferred Rewards member program engagement fueling growth and satisfaction. -
Head Of Merrill Marketing, Executive Leader For Investing & Wealth BusinessesMerrill Lynch Dec 2017 - May 2022Charlotte, North Carolina With Significant Time In NycLaunched a unified brand strategy and directed integrated marketing and advisor enablement for the full continuum of Merrill offerings, including Self-Directed, Guided Investing, and Wealth Management, as well as Retirement and Personal Wealth Solutions. -
Svp, Head Of Credit Card, Home And Auto Performance MarketingBank Of America Nov 2012 - Dec 2017Charlotte, North CarolinaResponsible for Bank of America brand and Affinity partner credit card, Home and Auto product marketing.
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Leader Roles In Retail | Customer Segments | Deposits Acquisition | Digital Sales And MarketingBank Of America Apr 2006 - Nov 2012Responsible for marketing strategy and execution to the Mass Market segment.
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Sales Director, Financial Services/Insurance/Healthcare DivisionTeradata Jan 2002 - Apr 2006Directed portfolio of hardware, software, and service business, exceeding revenue growth and contribution margin objectives. -
Strategic Planning, Business Development & Marketing Roles With Increasing ResponsibilityTeradata Jun 1996 - Jan 2002Dayton, Ohio Area
Emily Edwards Education Details
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J.L.Kellogg Graduate School Of ManagmentMarketing, Organizational Behavior - Honors Distinction -
Finance And Financial Management Services - Summa Cum Laude
Frequently Asked Questions about Emily Edwards
What company does Emily Edwards work for?
Emily Edwards works for Allegacy Federal Credit Union
What is Emily Edwards's role at the current company?
Emily Edwards's current role is Chief Digital and Marketing Officer.
What schools did Emily Edwards attend?
Emily Edwards attended J.l.kellogg Graduate School Of Managment, The Ohio State University.
Who are Emily Edwards's colleagues?
Emily Edwards's colleagues are Sunil Talla, Jacob Valli, Trent Widrick, Hari Krishna, Joe Abbondandolo, David Olson, Adrian T..
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Emily Edwards
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Emily Edwards
Atlanta, Ga3vilcap.com, gmail.com, republic.co2 +191936XXXXX
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