My specialties are in creation of public health and best-in-class effective platforms for in-market and cross consumer health, public health and Rx categories. Also develop healthcare professional service and work in healthcare industry focus on professional marketing solution, public health campaign design, and behavior change programs.• Global business strategy and marketing consulting for healthcare organization & industry. • Effective road map design for strategic digital… Show more My specialties are in creation of public health and best-in-class effective platforms for in-market and cross consumer health, public health and Rx categories. Also develop healthcare professional service and work in healthcare industry focus on professional marketing solution, public health campaign design, and behavior change programs.• Global business strategy and marketing consulting for healthcare organization & industry. • Effective road map design for strategic digital channel & data management platform development & counseling.• Intelligence healthcare platform, health tech, and digital solution development, and digital channel activation.• Brand & marketing strategy consulting for pharmaceutical, medical device, and health tech start-up company. • Advisory board member of MOHW(Ministry of Health Welfare), KHIDI(Korea Health Industry Development Institute), and healthcare industry development committee at Chungcheongbuk-do province of Korea. Show less

Every unique individual represents the core of health solutions and services. Technology in the integrated care domain is intended to provide support at the point of care, anytime and anywhere, including data sharing between relevant users, and seamless interoperability of devices, tools and care providers.

IDIH project is to promote and increase international collaboration to advance digital health in the EU and key Strategic Partner Countries to support active and healthy ageing (AHA) through innovation.IDIH will operate as a catalyst for the international dialogue in digital health. On the basis of identified key opportunities and shared priorities for global cooperation in digital health, the IDIH project will set up a Digital Health Transformation Forum as umbrella and long-lasting… Show more IDIH project is to promote and increase international collaboration to advance digital health in the EU and key Strategic Partner Countries to support active and healthy ageing (AHA) through innovation.IDIH will operate as a catalyst for the international dialogue in digital health. On the basis of identified key opportunities and shared priorities for global cooperation in digital health, the IDIH project will set up a Digital Health Transformation Forum as umbrella and long-lasting and expert-driven mechanism to foster collaboration between the EU and five Strategic Partner Countries (i.e. the USA, Canada, China, Japan and South Korea). Show less

Business develop and managing of overall agency operations including global and local client service and executed various project across public health, consumer health and prescription communications, healthcare advertising, training program for medical professional, brand communication at digital platforms. • Lead healthcare professional marketing division and consulting project in creation of best-in- class marketing communications and digital platforms development for… Show more Business develop and managing of overall agency operations including global and local client service and executed various project across public health, consumer health and prescription communications, healthcare advertising, training program for medical professional, brand communication at digital platforms. • Lead healthcare professional marketing division and consulting project in creation of best-in- class marketing communications and digital platforms development for global and domestic healthcare company. • Successfully executed strategy consulting and launch one of big hospital and develop health communication guideline for National Cancer Center and effective campaign solutions for emergency medical service center. • Professional marketing consulting service for global leading brand, such as Johnson & Johnson medical, Astra Zeneca, Astellas, Omron, Edwards Life Science, Roche-diagnostics, Intuitive Surgical, Merz etc. • Market research & strategy consulting project for medical device, bio-pharm, and healthcare Start-up & Tech company etc. Show less

• Lead healthcare professional marketing division and consulting project for global branding, marketing strategy development, and target market activation. • Public health campaign planning and execution for KCDC, MOHW, Korea health promotion institute, and healthcare professional association. • Education program develop for healthcare professionals, nurse, patients, and general public. • KOL develop and advocacy for global brand, such as… Show more • Lead healthcare professional marketing division and consulting project for global branding, marketing strategy development, and target market activation. • Public health campaign planning and execution for KCDC, MOHW, Korea health promotion institute, and healthcare professional association. • Education program develop for healthcare professionals, nurse, patients, and general public. • KOL develop and advocacy for global brand, such as Eucerin, Omron, Johnson & Johnson etc. • Branding concept & key message develop for Dong-A ST, Celltrion Healthcare Global, Hanwha pharmaceutical etc. Show less

• As a strategic marketing consultant and communication specialist, successfully planned and executed public campaigns for the Korean Ministry of Health Welfare, KCDC, Korean Asthma Foundation, Korean National Tuberculosis Association, and Korean Association for the Study of the Liver, as well as brand launches & rebranding projects for many top multinational pharmaceutical companies.• Lead strategic market expansion project for global leading company, such as BMS,… Show more • As a strategic marketing consultant and communication specialist, successfully planned and executed public campaigns for the Korean Ministry of Health Welfare, KCDC, Korean Asthma Foundation, Korean National Tuberculosis Association, and Korean Association for the Study of the Liver, as well as brand launches & rebranding projects for many top multinational pharmaceutical companies.• Lead strategic market expansion project for global leading company, such as BMS, Pfizer, Novartis, GSK, Janssen, Bayer, and developed competitive market strategy, concept & key message, and long-term roadmap & marketing plan. Show less

• Business & Marketing Strategy planning and brand strategy for long-term brand positioning. • Marketing program develop (CRM, VIP event, promotion) and activate promotional engagement. • External & Internal Communications Strategy planning & Solution Development. • Marketing solution develop (Advertising, Media PR, Brand storytelling, Promotional event, etc.)

• Lead healthcare professional team and executed global and local client and project. • Corporate PR and media campaign for Pfizer, marketing PR project for Viagra and Daewoong Pharmacy Ltd., and APAC Regional Project of patient’s relations improvement for Schering Korea.

• PR consulting and media relations project for Johnson & Johnson Medical, National Youth Commission, Hyundai Oil bank etc. • Issue & crisis management project for Carrefour, Korea Food & Drug Administration, Korea Water Resources Corporation, Lafarge Halla Cement Group, Han sung Kim chi, Crisis Management Center of National Security Council. • Media coaching & simulation program for Lafarge Halla Cement Group.

• Media Relations (Press Conference & Publicity) & Public Affairs service• Research & Analysis on Health Industry's Trends and Policy report and Medicine Advertising Review & Strategic Counseling for the process • Publication for the Image improvement of Pharmaceutical Industry (Lifetime 120 years)