Founded the brand “Growing Up Reno-Tahoe.” Originally launched in 2021 as a local, quarterly printed publication, Growing Up Reno-Tahoe has now morphed into a weekly, curated newsletter. As the editor-in-chief of the print publication, I managed and edited all content while developing advertising partnerships to support this free community resource. In its current digital format, I create and manage all content for the newsletter.

- Developed and managed all content for the new website, ensuring consistent brand messaging and user engagement- Managed ongoing updates and enhancements to improve user experience and search engine visibility- Created, scheduled, and monitored engaging content across all social media platforms- Developed strategies to increase social media presence and drive audience engagement- Coordinated the redesign and rebranding efforts for two campuses, ensuring alignment with the new brand direction- Managed advertising campaigns and budget to maximize ROI- Oversaw all digital content, including blogs and a weekly newsletter, aligning with brand values and audience interests- Acted as a content liaison between NHS and WCRAS, facilitating collaboration and consistency in communications- Handled and went on-air for live "Pet of the Week" segment with KOLO News Now, increasing community outreach and visibility- Developed and maintained relationships with media partners to enhance brand awareness- Managed the advertising budget, ensuring cost-effective allocation of resources- Coordinated with designers to create impactful visuals that supported marketing objectives- Successfully launched a new website, overseeing all copy and content development to enhance user experience and brand consistency- Led the successful redesign and rebranding of two campuses, ensuring seamless integration of the new brand identity- Designed and implemented the "Pick of the Pack" fundraiser, resulting in increased community engagement and fundraising success- Managed all digital content, including blogs and a weekly newsletter, strengthening brand storytelling and audience connection- Enhanced community visibility by handling the "Pet of the Week" segment with KOLO News Now- Facilitated effective communication as a content liaison between NHS and WCRAS, promoting collaboration and unified messaging

Developed and executed biz dev content strategies to help our clients grow and scale by creating clear messaging, captivating content, and compelling copywriting. - Implemented content strategies using SEO and persona research for online campaigns, digital and print projects, and brand identity that communicated the value, differentiation and competencies of the various clients, including writing all copy for websites, inbound marketing, social media, blogs, etc. - Wrote BrandScripts, copy, and other messaging collateral to effectively execute website, social, and inbound- Developed, managed and wrote client editorial calendars for weekly newsletters, blogs and social media - Wrote client campaigns, as well as social media, website, digital, and story strategy, and implemented them as the lead copywriter on the team- Designed social media and email graphics, and scheduled through Hubspot dashboards- Created website wireframes with best UX practices to be designed and then built in Hubspot- Launched/produced the Make Moments That Matter podcast, and built out landing pages through Hubspot

Managed and wrote all public-facing communications including web, email, television, and social media, maintaining consistent brand messaging for awareness, and compelling storytelling to drive donations and pet adoptions.- Executed online fundraising campaigns raising more than $100K in Q2 and Q4 combined through a series of compelling videos, email marketing strategies, and social media efforts- Launched several new campaigns, digital projects, and website improvements to increase overall online fundraising and pet adoptions, as well as increase brand awareness, using SEO tactics and Google Analytics to drive decisions about content and content placement on their website- Successfully implemented a new marketing survey for a year to measure adoption marketing efforts Implemented new email marketing strategies leading to an average open rate of <40%- Organically increased Instagram followers to +13K, with several reels receiving 500K to <1M views- Produced new monthly sponsorship videos for 2023 financial partners, writing scripts, collecting content, editing videos, and publishing videos on the website- Increased awareness and revenue at the SPCA-NN Thrift Store through several paid advertising campaigns as well as strategic organic website efforts such as a new landing page with video, etc.- Developed new relationships with local media including a new weekly segment with KRXI, bi-weekly segments with KOLO, a new relationship with Telemundo and a spot on the local podcast, Renoites- Integrated new, more efficient ways to streamline processes, including a resourceful digital project management system for the Comms Dept. and AI technology to write custom pet bios and blogs- Collaborated with government and private organizations to launch PSAs related to pet safety- Managed and wrote content and copywriting for monthly direct mail campaign, and bi-annual impact summary

Developed and managed digital content and copy for clients across various industries for social media, website, digital marketing and ads, blogs and newsletters, and other marketing and messaging collateral.- Collaborated with graphic designers and UX team for copywriting and visual content needs- Developed a content calendar to plan for upcoming client campaigns- Coordinated with the SEO team for keyword integration, and write copy for paid digital advertising - Scheduled and publish content across various digital platforms- Engaged with client social media audience and manage community feedback- Researched industry trends for future content opportunities- Ensured brand consistency in tone and messaging throughout all client content- Facilitated content brainstorming sessions with the marketing team- Edited and proofread content to maintain high-quality standards- Implemented content strategy changes based on analytics insights- Wrote copy for all client blogs, email campaigns, website copy, etc.

Lifestyle journalist and photographer covering some of Butte County's most inspirational stories, news, and events.

Managed marketing and trade shows for the world's most innovative and advanced vehicle stabilization, emergency communications and rescue tools.

Professional photographer and studio owner documenting life's most fleeting and remarkable milestones.

Passionate educator inspiring 7th-12th grade students to think deeply; research thoughtfully; and observe with curiosity.

Supervised program participants and staff, and coordinated youth services for both the before/after school programs and youth summer camps. Interim youth programs coordinator for 3 months.