An accomplished and results-driven business operations manager with extensive experience in e-commerce site merchandising, buying, relationship management, continuous improvement, web development, qualitative and quantitative testing, data analytics, project management, SEO, and strategic planning. Proven track record of driving significant improvements in website KPIs click-through rates, conversion rates, and user experience and leading teams to implement successful website redesigns and navigational structure projects. Leverages exemplary technical, analytical, and communication skills to implement high-impact online strategies that maximize sales and business profitability.
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Lead Site MerchandiserAmazonSanta Clara, Ca, Us -
Business Operations Manager, Testing LeadWalmart Aug 2021 - Feb 2024Hoboken, New Jersey, United States• Developed qualitative and quantitative test strategies utilizing A/B testing, User testing and surveys to improve customer experience on the website.• Analyzed data using Adobe, Expo, and Looker dashboards to identify patterns, and opportunities for improvement on our website.• Managed three junior test leads, providing guidance when vetting out test plans and test setup and feedback on analysis and PowerPoint slides. -
Senior Manager Site MerchandisingTheory Nov 2020 - Aug 2021New York, United States• Worked closely with Theory’s retail and outlet buying and planning teams to develop site strategy; constantly evaluate all aspects of product placement and performance on both retail and outlet sites.• Leveraged Google Analytics to track and report on customer journey through events, traffic, and navigation engagement. • Experienced with Salesforce/Commerce Cloud page designer for creation of category pages using HTML Coding.• Managed team of two to oversee weekly web promotions, homepage refresh, price books, and product assortment setup. -
Site Merchandising ManagerWalmart Ecommerce Feb 2018 - Nov 2020Hoboken, New Jersey, United States• Developed strategy and managed execution of online / site merchandising for Toys department.• Leveraged reporting from Omniture Adobe to track campaign performances and optimize products on high traffic performing pages. • Improved SEO Click-Thru-Rate by focusing on high search terms and optimizing browse pages across the site.• Managed one associate to plan and execute campaign flips and monthly department page refreshes.
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Category ManagerWalmart Ecommerce Jan 2017 - Feb 2018San Francisco Bay Area• Managed the Portable Audio and Wearables Categories.• Analyze industry and consumer trends, develop strategies and oversea pricing, promotion, and product assortment to maximize sales and profitability. • Managed two Merchandise Assistants on item set up, price updates and publishing new skus on site.
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Buyer/ MerchandiserWalmart Ecommerce Feb 2013 - Jan 2017San Francisco Bay Area• Managed the Portable Audio and Wireless Accessories Categories.• Worked with Product Development to create product exclusives to expand assortment and private brands.• Managed inventory, a budget and evaluated quality goods.• Review NPD data to track industry trends and identify gaps in assortment.
Emily Dinh Education Details
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Marketing
Frequently Asked Questions about Emily Dinh
What company does Emily Dinh work for?
Emily Dinh works for Amazon
What is Emily Dinh's role at the current company?
Emily Dinh's current role is Lead Site Merchandiser.
What schools did Emily Dinh attend?
Emily Dinh attended Fidm, San Jose State University.
Not the Emily Dinh you were looking for?
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1dsp.org -
Emily Dinh
Masters In Technology Management | Bachelor Of Science In Psychological And Brain SciencesMorgan Hill, Ca -
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2ies-co.com, deloitte.com -
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