Coordinated all functions of department, whereby volunteers travel to developing countries in order to distribute shoes and experience culture. Functions include the following: Marketed over 20 trips a year, averaging 10 persons per trip, to 7 countries: ---Developed/grew unique collaborative marketing strategies such as: social media campaigns, e-mail design, website content enhancement, direct marketing, referral and contest programs, etc. Planning and logistics of… Show more Coordinated all functions of department, whereby volunteers travel to developing countries in order to distribute shoes and experience culture. Functions include the following: Marketed over 20 trips a year, averaging 10 persons per trip, to 7 countries: ---Developed/grew unique collaborative marketing strategies such as: social media campaigns, e-mail design, website content enhancement, direct marketing, referral and contest programs, etc. Planning and logistics of trips:--Corresponded with in-country partners to design each trip schedule and all shoe distributions--Managed in-country shoe inventory, and working with S4S shipping teams to ensure delivery --Coordinated all out of country and in country travel, such as purchasing all flights directly from airlines or through travel agents, arranging buses and vans with in-country partnersManaged customer (trip participant) communications:--Created organized schedule of communication (Communication Timeline) --Unscheduled communication (questions, comments, concerns) Managed payment/fundraising schedule and department financials:--Total department budget of $1,000,000 --Approximately $2,000 per person Created measurable systems for trip feedback such as surveys, interviews, testimonialsLed over 15 international trips in one year:-Countries include Haiti, Honduras, Peru, Costa Rica, Jamaica Show less

Advise leadership team on marketing and branding operations and strategy.Edit and craft content for publication: website, event presentations, press releases, social media, e-newsletters.Creating a survey strategy to research awareness issues and enhance communication with customers.

Created and transformed all marketing materials including brochures, fliers, newsletters and postcards to provide better content delivery and a professional look and feel consistent with corporate branding strategies.Instructed volunteers to accurately sort, assemble, and code gifts-in-kind for shipment throughout the world.Created and integrated World Vision Pittsburgh Facebook Page.Proposed and planned new system employing a brand-building strategy that will track and reward… Show more Created and transformed all marketing materials including brochures, fliers, newsletters and postcards to provide better content delivery and a professional look and feel consistent with corporate branding strategies.Instructed volunteers to accurately sort, assemble, and code gifts-in-kind for shipment throughout the world.Created and integrated World Vision Pittsburgh Facebook Page.Proposed and planned new system employing a brand-building strategy that will track and reward volunteers and increase brand recognition in the community. Show less

Installed, populated, and updated ACT contact management database from previous file systems. Analyzed, revised, and submitted three press releases monthly to online PR sites.Assisted in developing and building current website (style and content) and search engine optimization.

Provided marketing support for NCAA Division I games and special events. Created invitations and fliers and performed game-time promotions.