Emily Michael Email & Phone Number

Greater New York City Area

M Booth is a global communications agency pioneering creative science – the intersection of research, insight and imagination. The agency shapes opinion, enhances reputation and drives business results for some of the world’s most influential brands. It works in diverse sectors including consumer goods, food, fashion & beauty, wine & spirits, travel, consumer tech, business-to-business, and financial services. Based in New York City, M Booth is a wholly-owned subsidiary of the Next Fifteen… Show more M Booth is a global communications agency pioneering creative science – the intersection of research, insight and imagination. The agency shapes opinion, enhances reputation and drives business results for some of the world’s most influential brands. It works in diverse sectors including consumer goods, food, fashion & beauty, wine & spirits, travel, consumer tech, business-to-business, and financial services. Based in New York City, M Booth is a wholly-owned subsidiary of the Next Fifteen Communications Group, operating from 38 offices in 19 markets around the globe. For more information, visit www.mbooth.com. Show less

• Conducted daily media monitoring and tracked media impressions for client• Compiled research referencing scientific studies for various healthcare clients and campaigns• Assisted with development of media contact lists and media outreach for client events • Prepared media kits for clients and accompanying talent • Assisted in event coordinating for various clients including the development of guest lists for high profile healthcare events

Conducted background research on all clients and prepared competitive analysis Monitored media for clients and competitors Assisted in drafting and editing media materials, including op-eds, to be published for various clientsDirected and maintained all media relations efforts, including pitching, for client-specific project

• Created creative press plans for several VH1 television series including Diary of a Hip Hop Girlfriend and Brandy and Ray J 2• Drafted press releases to be published for Palladia HD music channel fall premiere and multiple VH1 fall series premieres including Money Hungry, Bridal Bootcamp, and You’re Cut Off!• Pitched VH1 television series and accompanying talent to various media outlets• Created and updated press reports for various summer and fall series including Bridal Bootcamp… Show more • Created creative press plans for several VH1 television series including Diary of a Hip Hop Girlfriend and Brandy and Ray J 2• Drafted press releases to be published for Palladia HD music channel fall premiere and multiple VH1 fall series premieres including Money Hungry, Bridal Bootcamp, and You’re Cut Off!• Pitched VH1 television series and accompanying talent to various media outlets• Created and updated press reports for various summer and fall series including Bridal Bootcamp and You’re Cut Off!• Compiled daily press clippings for VH1 Communications• Updated media contact list utilizing Cision Media Point• Liaised with press and escorted talent at VH1’s Hip Hop Honors Red Carpet Show less

New Line CinemaCompiled and formatted impression figures from client websites Conducted competitive research for upcoming movie and DVD releases through 2012 Captured all promotional activity for current client film releases and their competitorsCreated presentation summarizing all research for

Researched and wrote column in seasonal fashion magazinePreviewed and edited draft layout prior to print and distribution

Communication

Activities and Societies: Alpha Kappa Psi-Omega Theta, Lambda Pi Eta, Omicron Delta Kappa

B.A