Head of Convenience and Impulse Channel, within the Retail function at Allwyn Uk (formerly Camelot), leading a team of Senior National Account Managers, Account Managers and Account Executives managing a variety of customers including, but not limited to, The Co-operative Group, Spar, WHSmith and BP.• Responsible for defining, developing and implementing the strategy for the Convenience and Impulse channel• Part of the Retail Channels Leadership Team, setting people strategy, budget control, target and objective setting and delivery for sales revenue, profit and Returns to Good Causes • Leading the team and retailers through the significant change required for the Fourth Licence, including internal structure and systems transition, as well as transformation across all retail stores• Lead, coach, manage and motivate the team to support their development, to deliver their customer plans and ensuring all Licence obligations are adhered to, with direct, secondary and tertiary management responsibilities• Led the cease of Post Office Limited contract, supporting Post Office retailers to transition to a direct National Lottery relationship, minimising risk for both parties and protecting Returns to Good Causes • Point of senior escalation for customers, working up to Director level with Convenience and Impulse customers, as well as senior relationship manager for the Association of Convenience Stores and the National Federation of SubPostmasters

As Head of Value Retail and High Street Channel, within the Retail function at Camelot, I led a team of National Account Managers and Executive managing a variety of customers including, but not limited to, Aldi, Iceland, B&M and WHSmith.• Led the fastest growing retail channel for The National Lottery, including coordinating internal cross-functional work teams and liaising with the Gambling Commission on New Business opportunities, to broaden The National Lottery distribution model, including Lidl• Led, coached, managed and motivated the team to support their development, to deliver their customer plans and ensuring all Licence obligations were adhered to• Point of senior escalation for customers, working up to Director level with Value Retail and High Street customers• Led the pro-active withdrawal of The National Lottery from Wilko, ahead of administration, to protect Returns to Good Causes• Increased National Accounts working relationship with Data & Insight and Regulatory teams, as well as supporting colleagues’ development as a mentor in the Camelot Careers Club

I managed a diverse portfolio of Modern Retail accounts, a key pillar of the total business growth ambition: • Secured and set up Aldi as a new account in 2020 creating a £1m business in Y1 with significant growth plans for Y2-3 • Project managed the differentiated skus required for Modern Retail accounts, including Special Buy solutions. Led the project of moving Shelf Ready Packaging manufacturing in house to ensure ongoing sustainable costs • Accelerated growth with Lidl, despite significant commercial challenges, through expansion of core range (including into Drink Now) and increasing WIGIG opportunities • Agreed Price Pack Architecture, range expansion and activation with B&M and Heron • I worked collaboratively with McColl's on terms, range, activation and promotions to secure growth in this account despite the significant impact of Covid on Drink Now across the market. I resolved the historic equipment challenge with McColl’s, which was unsustainable to keep supporting, whilst achieving growth on all metrics through increased collaboration

I managed the Total Morrisons Group during expansion into Wholesale, ensuring business continuity and supply, whilst also minimising commercial exposure of business change. • Increased distribution on core lines, as well as securing new listings and the first front of store pallet display for LRS, through collaborative commercial planning and increased conditionality to drive growth • Improved collaborative ways of working, including securing National Account Executive resource, to achieve a 50% improvement in ranking in the Advantage Group Survey to #3 in 2018

I re-engaged the largest UK Wholesaler to deliver double digit growth in Independents and Costcutter in 2016 through activation, education and support, which drove a change in how seasons were sold across the business:• I negotiated commercials and activation on all seasons, securing the first seasonal partnerships in 2016. Mondelēz Confectionery won the Total Supplier of the Year (2016) and I was invited to present at the Costcutter Conference and IGD Symbol Summit, as an example of Best in Class Supplier Relationship• I was also accountable for forecasting and delivering of the full P&H number. Creating internal processes for Indirect accounts and aligning external forecast, including conditionalised Residual Support for direct sourcing

I transformed the UK Tassimo partnership with Bosch, with the UK partnership identified as the best in Europe:• I used market data to differentiate the UK brewer strategy, with ownership of the Bosch budget to deliver plans across the commercial teams to exceed brewer sales targets and Tassimo T Disc targets 2013-15• I managed key joint meetings with top customers, including Grocers and Electrical retailers, to execute aligned Full Year Brewer and T Disc activity

• I led the Grocery forecast reviews and Reporting Suite, to support Service Levels at 98.5% and sales delivery in a category worth £161m Net Revenue• I project managed the implementation of cost price increase on price marked packs (58 skus)

During the 2 year graduate scheme with Kraft Foods I gained valuable experience across key sales functions within the company including: Account Management, Category Development, Trade Marketing and Field Sales

International working placement based in South France (part of University degree), working directly with key accounts in the Travel Agency sector on communication of new Amadeus products, as well as leading key B2B events to strengthen trading relations.