Emily Morrison Email & Phone Number

Chichester, Gb

- Owned social media channel management, content creation and scheduling for all social channels.- Analysing social media data- Creating and designing digital and physical brand assets.- Creating and running email marketing campaigns

- Owned social media management - Researched and created B2B and D2C blogs posts for Tributes and Petributes- Copywriting for business placement in industry publications, email marketing and website content.

KEY PROJECTS: transformed social media strategy to trend led video content.- Owned social media channel management, content creation and scheduling for all social channels prioritising Instagram and TikTok.- Increased followers across priority platforms (Instagram 13% and Strava 48%)- Created and managed website content for own brand site and retailers.- Assisted brand manager and junior brand manager with business as usual tasks- Contributed to brand campaigns- Liaising with ambassadors and creators for social content- Analysing social media data

KEY PROJECTS: Researching and creating customer personas to provide a starting insight for re-brand.- Improved internal search results to increase conversion rates and improve customer experience.- Researched site UI.- Created content for social media, site blogs and YouTube scripts and scheduling social media content.- Copywriting for site campaigns and email.- SEO improvements with keyword research and updating meta titles and descriptions.

Guildford, United Kingdom

KEY PROJECTS: creation of stall for industry trade show showcasing new product development.-Assisted brand manager with digital and physical asset creation for consumer and veterinary channel.-Created social media artwork and digital asset collections.-Copywriting for email marketing and social media.-Communicated designs for event stand artwork for two veterinary channel events.-Managed customer service of online portals for clinic staff and sales team.-Worked with website developers to re-design online claims portals for veterinary partners.-Designed a testimonial campaign combining video, social media and print publications.

KEY PROJECTS: researching and pitching strategic new product development for treat category.-Assisted brand manager with creating the communications assets for key new deployment.-Leading NPD project for treat category. -Assisted with the brand re-positioning and re-design project.-Assisted digital team with content creation for brand website and new launches.-Conducted website review and amendments.-Analysis of internal financial results and competitor data.

Master Of Science - Ms, International Marketing, Merit

Bachelor'S Degree, International Business, 1St

Activities and Societies: Erasmus year during second year at Rennes School of Business (France). Dissertation title: An Exploratory.

Undergraduate Transfer Credit Programme Level 4, International Business, 70% (66 Ects)

Studied a wide variety of units including Managing Cultural Diversity, Project Management, Corporate Social Responsibility, Information.