I'm the Creative Director - and Founder/Editor - of The Pink House Ltd, a multi-award-winning, highly profitable lifestyle and interiors blog, brand and business (pinkhouse.co.uk). The blog is attached to my Instagram account @pinkhouseliving, with more than 90,000 followers; its commercial success and rate of engagement led The Sunday Telegraph's Stella magazine to name me as one of their 'Top 50 women' to follow on social media. I create written, visual and video digital content for a wide range of high profile lifestyle brands in line with their brand guidelines, often working in partnership with an art director, photographer and/or videographer. Brands I've worked with recently include John Lewis & Partners, Soap & Glory, DFS, Method, Sweaty Betty, Tottenham Hotspur, Klarna, Ryvita, Bodycamp Ibiza, Mark Warner and many more. I've also been tasked with creating content to launch new brands, including Painthouse and Lust Home.I'm regularly asked to collaborate directly with the marketing teams at Pinterest and Instagram: I've given talks at Facebook HQ, and was hired to speak at the Pinterest annual conference, talking about how I used the platform to grow my brand (my Pinterest page @pinkhousepins garners more than 1.5 million views per month).My book-of-the-blog, Pink House Living (for people cheating on fashion with furniture) launched in March 2019, published by Ryland Peters & Small.Product collaborations I have worked on/designed include my own Pink House X Sofas & Stuff limited edition range of armchairs and cushions, and the launch of the Pink House pink paint colour in association with Mylands, which is still available to buy on their website.My Pink House platform reflects my passion not only for playful interiors, but also travel and sport/fitness - I'm a keen yogi, runner and trapeze artist, practising on the trapeze in my living room; and a former stunt woman, sponsored freerunner, Cambridge University athlete and national gymnast.

Acting Editor of Scotland’s biggest luxury lifestyle magazine while the Editor was on maternity leave. During my tenure I redesigned and updated the digital and hard copy magazine and worked with the advertising department to attract new advertisers.

At CIPR’s Agency of the Year 2014, I was responsible for raising the standard of the agency’s written output, both on- and offline, while ensuring clients received the most effective exposure for their brands. I also ran writing and editing workshops for staff, and wrote clients' Tone Of Voice documents. Clients included VELUX, Magners, John Lewis, The Scottish Government, Strathmore and Burn Stewart.

Publications include: The Guardian; Mother & Baby; SHOP magazine; Easy Living; Cosmopolitan; Independent Magazine; The Daily Mail; Wedding; The Holland Herald; Cooler

Edited, commissioned and helped design the features section of more! magazine, which included articles on a wide range of subjects, including real life, sex/relationships, and investigative features.Managed the features team of four and various freelancers. Chaired weekly meetings to generate news-hooked feature ideas. Organised photoshoots. Contributed to management meetings on the content and direction of the magazine as a whole. Contributed to the content of the website, Facebook page and Twitter account.

Wrote various sections of Brides magazine, including 'real life weddings' and celebrity news and hen pages. Wrote and co-ordinated makeover features and additional features on a wide range of subjects. Commissioned freelancers. Edited copy. Proof-read copy. Liaised with celebrity agents.At Condé Nast Traveller I contributed to the news section of the magazine, wrote hotel and restaurant reviews, and promotional features.

Worked as a professional stunt performer/freerunner. - perfomed as myself, and as a body double for roof-jump stunts, in Publicis's parkour-based Rogers Communications (the Canadian mobile brand) TV commercial, directed by Mike Christie. The ad debuted during the Superbowl 2006- sponsored by Team Saatchi advertising agency; I was the UK's first ever sponsored female freerunner/traceur - performed a bespoke show including acrobatics, parkour and circus skills for Renault Formula One's Fernando Alonso in celebration of their then World champion Fernando Alonso in their Paris showroom- starred in a Cannes-nominated short film, Space Chase, which used parkour and freerunning stunts- wrote about my experiences for The Independent Magazine

Reporter on this high-profile trade weekly, PPA's Business Magazine of the Year 2005 (judged on the magazine as it was when I worked there). Covered sport, food and drink, fashion and beauty. Edited the Branding & Design page, which included responsibility for selecting Marketing’s Design Agency of the Year.

Senior Account Manager then Account Director on Tango, Liverpool Victoria and Loyd Grossman. As employee number 14 of an incredibly fast growing agency I was heavily involved in pitching for new business - almost always successfully. As the agency was so small I was also able to get more involved in the creative process, including writing ad copy.

Progressed from the fast-track Graduate Trainee programme to Account Manager on Unilever and Levi's. Part of the small BBH team that pitched for and won the £30m global Bertolli account in 2001.