Sales and Strategy leader within Commercial team for >$1B sales division. Responsible for creating and deploying channel strategy, developing short-term and long-term business planning processes and capabilities, and transforming Sales Strategies and Capabilities, including Category Management and Sales Planning, to support scaling business. Partner closely with largest customer teams including Costco, Walmart, Sam's, and Target, to develop business and achieve KPI's. Leader in highly cross-functional team including Marketing, Sales Finance, Revenue Management, and Commercial Planning.

Previously known as Amplify Snacks, acquired in 2017. Sales leadership for Walmart, Sam’s, Target, Amazon, Walgreens, delivering 30+% growth via customer partnerships & broker execution. Successfully transitioned from large CPG to small and scaling business, building skills in agility and cross-functional leadership. Designed new team strategy with defined resourcing and engagement by customer for long-term planning, while also leading Sales organization culture through numerous growth and DEI initiatives.

Driver of multi-year P&L success of Hershey’s 3rd largest customer, over $400M gross sales, exceeded JBP objectives, market share growth, and awarded Target Vendor of the Year in 2019. Developer of high performing team of 15, with incredibly strong culture, and creating career growth opportunities for all direct reports. Strong senior level relationships and strategic planning with Target, leveraging and customizing full suite of organizational capabilities across E-Commerce, Shopper Marketing, Supply Chain, Marketing, Category Management, Revenue Management, Retail Sales, and P&L Management. Member of Hershey's Sales Leadership Team, and critical leader of multiple operational and DEI initiatives for Sales organization.

Key member of new team at General Mills responsible for developing new capability to strategically drive revenue through trade, price, pack, and mix. Responsible for developing standard post-promotional analytics process that informs key customers' and national annual strategy.

Sales leadership responsible for >$300mm in sales with Target, working across multiple Food & Beverage departments. 6-year history of delivering across critical KPI's: annual sales, market share growth, and trade spending effectiveness. Strong cross-functional team leadership and collaboration, including Marketing, Business Planning, Sales Finance, Category Management, Shopper Marketing, Shopper Insights, Retail Sales, and Supply Chain. High engagement across Target, twice winning Vendor of the Year awards.

Created pricing analytics framework, leveraging emerging technology, DemandTec Price tool, to provide retailer teams across US, insights on price thresholds, balance of everyday and promoted pricing, and trade effectiveness. Collaborated directly with customers and customer teams, including Walmart, Kroger, Target, and Supervalu. Expanded team from two to 13, bringing Pricing Analytics and Merchandising Analytics teams together to create synergistic and strategic views of price & promotion.

Sales leadership for a team of 20+ responsible for driving >$200mm in sales across customers in Western US, including Unified Grocers, Stater Bros., Basha's, Albertsons, and SSI. Provided clear and decisive vision and KPI-based goals to drive sales and share growth, improve operational excellence, and drive collaboration with cross-functional resources. Developed multiple innovative strategies, including Hispanic retailer strategy and new annual joint business plans. Transformed team culture, lead by structure and staffing improvements, individual coaching, team building efforts, and recognition. Coached 15+ high potential employees to promotion opportunities and engaged and empowered experienced team members for stronger performance.

Sales leader in Top 100 Training team (Training Magazine award), responsible for L&D strategy for Managers - Directors. Developed multiple new training curriculums, ranging from strategic planning to cross-functional team leadership, and new business integration. Certified coach of David Allen's Getting Things Done productivity model. Extensive additional training including "Train the Trainer" and "Strategic Negotiations".

 Team leader of eight responsible for Trade Marketing communication and execution across customers representing nearly 20% of GMI Sales, including Supervalu, Meijer, HEB, Wegmans, Fleming, Roundy's, Hy Vee, and other Midwest Regional customers. Created new team structure following integration of GMI & Pillsbury organizations, including developing new communication processes, and leading through change. Team leadership included cross-functional responsibilities including Sales Finance. Coached and developed multiple team members for promotion opportunities.

 Sales leader of cross-company team responsible for creating Sales Integration training and framework for combined sales forces of General Mills and Pillsbury. Throughout year-long process of planning for Day 1 training effort across 3,000 employees, also participated in numerous integration discussions to anticipate and address the challenges of the integration. Leader of national trade strategy to allocate and optimize >$2B in trade spending to deliver company KPI's, development of Trade Policy, and company-wide Business Development Sessions.

 Responsible for driving growth across all customers nationally on Yoplait Yogurt, by serving as Sales liaison to cross-functional team, working closely with Marketing, Supply Chain, and Finance. Developing and communicating trade marketing strategies to drive unprecedented growth for Yoplait, including successful launches of multiple new items, managing product allocations on numerous product lines, and collaborating with customer teams.

 Created Category Management department for General Mills Kroger team, building new capabilities by leveraging Nielsen data and other evolving data sources, and incorporating consumer research platforms and principles, to create customer-facing strategies and presentations. Worked across entire Kroger team, and collaborated directly with multiple KMAs to elevate GMI role and introduce Category Management concept and capabilities. Promoted to BCMII after ~14 months in role.