Emily Potter work email
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Emily Potter personal email
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As a Design Director at Xtep, I led a team of 10 talented designers who specialized in performance footwear and special projects, as well as color, material, and graphic design. With over 5 years of experience in this role, I was responsible for creating innovative and market-driven products that aligned with the brand's vision and strategy.I have a Masters in Industrial Design from Pratt Institute and a Bachelors of Art in Textiles from Western Washington University. My education and skills enabled me to develop advanced concepts, materials, and prototypes, as well as user interface and experience design. I also have a deep understanding of the China business culture, consumer research, and manufacturing processes, which helped me to deliver successful products for the local and global markets.
Freelance
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Design ConsultantFreelanceWaco, Tx, Us
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Design DirectorFreelance Aug 2021 - Present
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Design Director Collaborations And Special ProjectsXtep International Holdings Ltd May 2019 - Aug 2021Xiamen, Fujian, ChinaLed design direction and management of special projects for footwear, and apparel for cohesive brand expression. Developed strategic partnerships with notable brands to expand collaborative opportunities into apparel and accessories. Collaborated with APAC artists to infuse cultural perspectives into designs. Established presence at events like SneakerCon Shanghai, Inception, and Shanghai Fashion Week, showcasing our global footwear and apparel offerings. -
Design Director Color + TrendXtep International Holdings Ltd Mar 2017 - May 2019Xiamen, Fujian, ChinaLed a team of 10 + Footwear Color/Graphic/Material designers, ranging from Design Intern to Advanced Designer levels. Provided support to the inline and innovation teams with comprehensive color, material, and graphic direction. Created a Women's-specific category, managing all design work across footwear and apparel. Played a pivotal role in establishing Xtep's national brand image and product recognition, emphasizing color and graphics. Oversaw color strategies, managed cross-category brand stories, and conducted trend research, collaborating closely with apparel and equipment teams to ensure consistent color themes. These efforts directly contributed to a notable increase in revenue from the Women's-specific footwear segment.
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Senior Design MaganerXtep International Holdings Ltd May 2016 - Mar 2017Xiamen, Fujian, ChinaExecuted the Design Director's vision, overseeing color and trend strategies for all Performance and Lifestyle footwear. Developed innovative concepts, aligning designs with brand objectives and revenue targets. Conducted trend research, maintained color consistency, and traveled locally and abroad to stay updated on competitors and market trends, contributing to the enhancement of product aesthetics and market appeal.
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Footwear Designer IiConverse Jul 2014 - May 2016Introduced a new segment in the Women's All-Star category, prioritizing "comfort and technology" and leveraging connections with Nike's innovation resources. Designed a more comfortable women's-specific last implemented in the FH16 Women's product line and future seasons. Conducted consumer research, leading to a renewed focus on "sport + fashion." Served as the color liaison, ensuring seamless communication between teams. Established color best practices for Memaki canvas printing in Asia and facilitated new upper and tooling developments. -
Color / Graphic / Materials DesignerNike Dec 2009 - Jul 2014Initiated cross-category collections, blending performance and sportswear footwear models to reflect consumer lifestyles with the theme "Compete, Train, Express." This initiative significantly bolstered Nike's overall profits through the contributions of the North America category. Provided training and mentorship to new CGM designers, developed sample review processes, and presented Global performance Category's Color/Graphic/Material direction to North America Product Creation team. Spearheaded footwear and apparel graphics for North America pinnacle distribution. -
Incubator Program DesignerPratt Institute May 2009 - Feb 2010BrooklynDesigning modular backpack systems inpartnership with Creator and designer George Estreich. Other work includes sustainablefreelance projects, in conjunction with Sustainable South Bronxdesigning street furniture for the Hunts Point neighborhood -
Color And Trim Design InternGeneral Motors May 2008 - Aug 2008Responsible for the materials research, selection, and color and trim strategies for twohydrogen fuel cell concept vehicles designed for emerging markets for the year 2020 -
Team Leader And Head DesignerNissan Cube Nov 2007 - Mar 2008Pratt and Nissan Cube project shown at the 2008 New York Auto Show, involving a complete redesign withinnovative graphic and material application of the exterior and interior in preparation ofthe Nissan 2010 American debut
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Art Gallery AssistanceWestern Washington University Sep 2002 - Jul 2005Logo and web graphic assistant for the student-run art gallery at Western Washington University -
Graphic DesignFreelance 2002 - 2005Design and custom screen-printing for privatecustomers as well as Habitat for Humanity Wards Bridge Inn, and other local businesses.
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Team LeadWatchguard Technologies Jan 1999 - Jan 2000Technical Support AdministratorTeam leaderNew Hire trainer
Emily Potter Skills
Emily Potter Education Details
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Industrial Design
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Textiles
Frequently Asked Questions about Emily Potter
What company does Emily Potter work for?
Emily Potter works for Freelance
What is Emily Potter's role at the current company?
Emily Potter's current role is Design Consultant.
What is Emily Potter's email address?
Emily Potter's email address is ww****@****ail.com
What schools did Emily Potter attend?
Emily Potter attended Pratt Institute, Western Washington University.
What skills is Emily Potter known for?
Emily Potter has skills like Sketching, Concept Development, Graphic Design, Logo Design, Photoshop, Graphics, Art Direction, Product Design, Packaging, Rendering, Illustrator, Industrial Design.
Not the Emily Potter you were looking for?
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Emily Potter
The Ohio State University | International Studies And Geography Double-Major | Spanish Minor | Young Scholars Program |Columbus, Oh -
Emily Baxi
Milken Institute, Science Philanthropy Accelerator For Research And Collaboration (Sparc)Towson, Md2jhmi.edu, milkeninstitute.org -
1bop.gov -
2gmail.com, geaviation.com2 +173439XXXXX
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