Led the secondary research phase of flavor innovation for the No Shell Pistachios brand across all internal stakeholders which influenced concept testing and a co-creation event. Analyzed size of the opportunity and created a strategy for a three-year expansion plan of multipacks and variety packs for No Shell Pistachios across club, mass and grocery channels. Created a Pistachios sports marketing plan utilizing industry trends, case studies and consumer data to increase sales.

Managed all College Basketball, NCAA Championship and High School Event sponsorships across ESPN's television, digital, audio, print and on-site activation platforms. Collaborated cross-functionally with key internal stakeholders such as programming, television production, digital edit, sales, and revenue management as well as external stakeholders such as clients and the NCAA.

Oversaw College Football studio programming sponsorship requests, executions and recaps across multiple networks. Ideated and pitched College Football cross-platform sponsorship opportunities to new and existing partners. Selected by department leadership to represent the Sports Marketing department in the SalesHub powered by Salesforce development and deployment at ESPN.

Developed multimedia briefs for College Basketball, College Football and NCAA sales opportunities andexecuted all sponsorship bookings for College Football, College Basketball and NCAA television programming. Analyzed sponsorships on competing College Basketball and College Football TV and digital platforms.

Constructed client-specific media kit presentations and researched companies and categories for golf industry relations presentations.

Developed full coverage activation platforms leveraging IMG College assets strategically and delivering a client-focused solution. Produced categorical and regional industry landscapes for sales proposals to showcase brand opportunity.

Created Excel spreadsheets of donor information, filed checks for the Accounting Department and arranged Accounts Payable & General Journal materials.

Assisted in activation at AT&T sponsored events and managed client purchase orders and invoices. Coordinated and communicated for AT&T Yankees & Phillies sweepstakes.

Collected client media placements and produced upwards of 150 clips/month. Assisted on Russian Standard Vodka's "Olympic Gold" media seeding campaign & executed production & delivery of Olympic cocktail kits.

Compiled company database of past and present employees and logged invoices for Accounts Payable department. Prepared new-hire packages consisting of information about the company.