✔️I oversee Womens, Girls, and Toddlers product development, reporting to the VP of Sales, Product Development and Design, and managing 2 direct reports: Product Coordinator and Associate Product Developer.✅I facilitate the execution of the fluid transition from ROXY/Boardriders, ensuring quality standards, supply chain mergers, materials standards, accurate brand decks, and “right product for right retailers”.✅ I ensure 100% coordination across all licensees, including swim, prints, artwork, and seasonal changes.✅I enjoy working with mathematical calculations to understand retail math, and wholesale computations of 1st cost, duties, and tariffs to determine targeted margins.

✔I conducted and facilitated the transition of the ROXY brand into a licensing model before the handover to the new company, Aldo U.S Inc.✔ I spearheaded the direct communication management for global design, sales, and merchandising from conception to pre-production for development, timeline calendars, and all fitting stages for eight overseas factories. ✔ I coordinated the global marketing sample coordination between four international regions and oversaw all samples from the ordering process through delivery to the regional marketing coordinator. ✔ I controlled the inline footwear development for Womens, Girls, and Toddlers for all categories including beach sandals, fashion sandals, closed-toe casuals, and boots. I facilitated and handled the costing breakdown reviews, HTS codes/tariff verifications, materialization, product specifications, sustainability breakdowns per SKU, and sample tracking. ✔ I managed and maintained seasonal materials and colors within the PLMF operating system for integration of all footwear SKUs from PLMF to SAP for global regions and vendor PO verification while administering and creating seasonal material briefs between design and Asia sourcing teams. ✅I developed the Kids water shoe program and a capsule collection for team athlete and Olympic Gold Medalist Chole Kim.✅ I conceptualized and instated a new visual brief development method for vendors to identify factory capabilities for prototyping resulting in accelerated new concept deliveries to design and merchandising departments by 50%.✅ I pride myself in having initiated new vendor communications standards and process updates, increasing efficiency and timeline tracking, resulting in all stages of sampling being 100% on time with corroborated designer specifications.

✔ I was the designer, developer, and merchandiser who led the launch of the mens and womens collections of sandals and accessories. I launched Girls footwear, was on the Boys and Accessories development teams, and designed all BTS products. I proudly introduced eco-friendly products built through relationships cultivating sustainable suppliers. I created processes to improve development timelines, material costs, and story collections.✅ My creation of new product offerings achieved more than 50% growth with major retailers.✅ My designs for lines for the 2017 through 2022 seasons resulted in a $1M increase in overall footwear revenue. ✅ My signature achievement was developing the top five best-selling styles in the womens footwear category.

✔ As the developer, I designed all the components for the sandal and footwear brand Mad Love, a licensed subsidiary of Steve Madden, carried at all Target retailers.✅ Designed 200+ styles from concept to pre-production for Fall & Holiday 2015.✅ Reorganized the development process for better component clarity and factory communications.✅ Traveled to multiple overseas factories to review prototypes, conduct fit trials, and sign off on final designs.

✔ A graphic-oriented position creating seasonal inspiration themes, graphic designs, and marketing collateral to expand the brand name within the market.✔ Designed “Made in the USA” product in collaboration with American-made brand The Sandal Man. Merchandised seasonal offerings, catalog layout, and content creation. Reported quarterly to parent company Crocs for creative kickoff and product line presentations.

✔ Oversaw all development processes for Womens, Girls, and Toddlers ROXY Footwear while communicating daily with overseas sourcing managers and production staff partners in Asia.✔ Cultivated and maintained relationships between ROXY brand designers and China sourcing agents. Traveled internationally to negotiate costs and oversaw all aspects of product development. Created company practices to improve efficiency and help reduce operating costs.

✔ Designed and developed seasonal accessories and footwear products including handbags, backpacks, headwear, travel, socks, wallets, keychains, stickers, and sandals.✔ Collaborated with apparel designers and merchandisers to ensure fluidity across the womens product line. Contributed to the sales increase in 2009, with accessories as the second bestselling category for the womens brand. Trained and mentored new assistant and associate designers in the accessories and footwear categories.