Emily Sonsalla Email & Phone Number

A seasoned marketing professional with over a decade of experience, I specialize in driving significant online sales growth through meticulously crafted, data-driven strategies and innovative product campaigns. My tenure as a Web Merchandising Manager was marked by transformative achievements, notably overseeing the transition from a custom e-commerce solution to Magento 2.During this transition, I coordinated the integration of 4,000 product pages and 20,000 SKUs, demonstrating an adeptness for strategic planning and project management. Implementing visual merchandising strategies, I not only enhanced customer engagement but also drove revenue growth.My commitment to a "customer-first" mindset has been evident in my active role in cross-functional meetings, where I consistently advocated for approaches that prioritize user experience to drive overall business success. My monitoring of competitor sites, comprehensive sales trend analysis, and data-driven recommendations have been integral facets of my contributions.In the challenging landscape presented by the COVID-19 pandemic, I played a pivotal role in email coordination, resulting in a commendable 24% increase in open rates and a substantial 36% increase in clickthrough rates. This demonstrated my ability to navigate and succeed in challenging circumstances while maintaining a focus on strategic goals.In my prior role as Product Manager, spanning from 1999 to 2013, I managed a diverse product portfolio for librarians and educators. My responsibilities included end-to-end product management, negotiations with renowned authors and illustrators for proprietary product development, and representation of the company at industry trade shows.My educational background includes a Bachelor of Business Administration in Marketing from the University of Wisconsin - Madison. Additionally, I possess a skill set that encompasses Magento, Microsoft Suite, Basaarvoice Product Reviews, Certona/Kibo Product Recommendations, and Stibo/Step PIM.I am a results-oriented professional who thrives on challenges, excels in strategic thinking, and is committed to delivering tangible, measurable outcomes in the dynamic field of digital marketing and web merchandising.

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  University Of Wisconsin-Madison

  Marketing